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Kartra alternatives

By Marcus Reyes, Editor. Updated 27 September 2026.

Kartra is the pick if you are a coach or creator who wants pages, email, checkout, courses and memberships on one login, and you can live with a slow builder. It is not built for paid-traffic direct response, where same-URL split testing and payment routing matter more. If that is not the fit you need, these are the platforms worth moving to, ranked for a seller who lives on paid traffic. Each one is set against Kartra on the capabilities people actually switch for: checkout conversion, split testing that respects the ad platform, payment routing, and total cost.

Quick answer

ElasticFunnels is our top pick for most people. ElasticFunnels is the pick if you run paid ads and need to split-test whole checkouts under one URL and route payments across processors.

  • ElasticFunnels. Best for Paid-traffic teams that need same-URL split testing and multi-MID checkout on one data layer. From $97/mo.
  • Checkout Champ. Best for high-volume direct-response brands that have outgrown a single processor. From $300/mo.
  • SamCart. Best for Creators and digital sellers who want a fast, high-converting standalone checkout. From $79/mo.
  • ClickFunnels. Best for Beginners who want templates and fast, simple funnels in one familiar platform. From $97/mo.
  • ThriveCart. Best for Creators who want a high-converting checkout without a recurring subscription. From $495/mo.
  • GoHighLevel. Best for Agencies running many client accounts who need CRM, funnels and white-label in one. From $97/mo.

The shortlist

  1. ElasticFunnels Paid-traffic teams that need same-URL split testing and multi-MID checkout on one data layer
  2. Checkout Champ high-volume direct-response brands that have outgrown a single processor
  3. SamCart Creators and digital sellers who want a fast, high-converting standalone checkout
  4. ClickFunnels Beginners who want templates and fast, simple funnels in one familiar platform
  5. ThriveCart Creators who want a high-converting checkout without a recurring subscription
  6. GoHighLevel Agencies running many client accounts who need CRM, funnels and white-label in one

How they line up against Kartra

PlatformFromSame-URL split testMulti-MID routing
Kartra (current)$59/moNoNo
ElasticFunnels$97/moYesYes
Checkout Champ$300/moNoYes
SamCart$79/moNoNo
ClickFunnels$97/moNoNo
ThriveCart$495 onceNoNo
GoHighLevel$97/moNoNo

The alternatives in detail

1. ElasticFunnels

Funnel platform for teams running paid traffic: pages, same-URL split testing, checkout, CRM and attribution on one data layer.

The ElasticFunnels homepage, presenting its funnel, split-testing and checkout platform for paid-traffic teams.

Our take: ElasticFunnels is the pick if you run paid ads and need to split-test whole checkouts under one URL and route payments across processors.

What works

  • One data layer for the whole funnel: the click, the order, the rebill and the refund are a single record, so you stop reconciling four exports to work out which ad angle actually made money.
  • Same-URL split testing rotates variants server-side under one campaign link, so Meta, Google and TikTok keep their optimisation and a test never sends the ad back through review.
  • Custom checkouts with order bumps, one-click upsells, subscriptions and multi-MID routing are on every plan; plans differ by traffic, not by the tier you buy.

What to watch

  • It is newer than ClickFunnels or SamCart and there is still little independent third-party review coverage to check its claims against, so until you push real volume through it you are largely taking the vendor's word for it. That is what you would expect of a platform this recent, and the 14-day trial with no card lets you verify the parts you care about first.
  • EF-hosted checkouts carry a 0.5% platform fee on processed revenue, on top of your processor's rate. It applies only to volume you route through EF: sales you run on external platforms and networks are not charged.

2. Checkout Champ

Performance ecommerce checkout and funnel platform for high-volume direct-response brands.

4.3
The Checkout Champ pricing page, showing the Enterprise plan at $300 a month plus a scale-based fee reduction, with the site header and navigation above it.

Our take: Checkout Champ is the pick if you run high-volume direct-response offers and have outgrown a single processor, as long as you can accept a demo-gated setup and a bill that scales with your sales.

What works

  • Payment routing is its standout. It integrates with 270-plus gateways and spreads volume across several merchant accounts, so one processor hold does not stop your revenue. Few tools on this list do this, and none more thoroughly.
  • The checkout conversion kit is complete: on-page and pop-up order bumps, true one-click upsells that reuse the card on file, dynamic upsells by product, and continuity billing with a self-service customer portal.
  • Support and onboarding are hands-on. Each account gets an assigned account manager, and long-term users repeatedly rate the live support the best they have used.

What to watch

  • There is no self-serve free trial and no published money-back window. You book a demo and commit before you can test the platform yourself, which is a real barrier if you like to try before you buy.
  • The real cost is base plan plus 1% of sales plus billable add-ons, so it climbs with your volume. It is priced and built for established high-volume brands, not first-time or low-volume sellers, who will find it more platform and more cost than they need.
Price
$300/mo
Best for
high-volume direct-response brands that have outgrown a single processor
Read review

3. SamCart

A checkout-first platform ("CheckoutOS") built to lift average order value with bumps and upsells.

The SamCart homepage, showing its checkout-first platform for digital sellers.

Our take: SamCart is the pick if you want a fast, standalone checkout that raises revenue per sale without adopting a whole funnel platform.

What works

  • The checkout is quick to set up and genuinely fast for buyers, with stored cards, Apple Pay and Google Pay cutting the pay step to seconds.
  • Order bumps and one-click upsells are the core of the product, and they are the cheapest reliable way to raise average order value on an offer you already run.
  • It plugs into an existing site or funnel, so you can keep your pages and only swap the checkout.

What to watch

  • It is priced above rivals, and the parts most people come for (1-click upsells, order bumps, A/B testing, third-party processors) sit on the $199/mo Pro plan, not the $79 Core plan.
  • It runs a single processor by default, so it is not built for routing across several merchant accounts; that matters most if you spread volume across more than one.

4. ClickFunnels

The funnel builder that started it all: sales funnels, smart checkout, email and CRM in one.

The ClickFunnels homepage, showing its sales funnel builder.

Our take: ClickFunnels is the pick if you are starting out and want proven templates and a familiar platform that bundles pages, checkout and email.

What works

  • It is the fastest way to launch a simple opt-in or sales funnel, and the templates are nicer than most rivals ship.
  • The training, books and community around it are unmatched, which shortens the learning curve for a first-time funnel builder.
  • It takes no percentage of your sales; you only pay the monthly plan and your own processor fees.

What to watch

  • Long-term users call it expensive and rigid once you need deep customization or complex flows, and the bill climbs faster than the value as you scale.
  • The move from Classic to 2.0 was rough, with users reporting rebuilds rather than clean imports; its checkout is single-processor, so it is not for routing across several merchant accounts.

5. ThriveCart

A checkout and cart platform known for a one-time lifetime license, now positioned as a creator stack.

The ThriveCart homepage, showing its checkout and cart platform for creators.

Our take: ThriveCart is the pick if you would rather pay once than subscribe, and your checkout needs fit the Standard plan.

What works

  • A one-time lifetime license (Standard, $495) replaces a monthly bill, which pays for itself quickly on an offer with any volume.
  • The revenue features are strong: order bumps, one-click upsells and downsells, A/B testing on checkouts and funnels, and subscription billing.
  • It charges 0% platform fees on your sales, so you only pay your payment processor.

What to watch

  • The lifetime price is Standard only. The affiliate center, dunning, custom domains, multiple order bumps and advanced reports sit on Pro+ at $295 a year, so budget it as $495 upfront plus that annual fee if you need those.
  • It is a checkout and funnel tool, not a browse-and-cart storefront, and it routes a single processor rather than several; a seller needing to spread volume across merchant accounts will look elsewhere.

6. GoHighLevel

A CRM, funnel and marketing platform built for agencies, with pipelines, email, SMS, calendars and white-label sub-accounts.

The GoHighLevel homepage, showing its CRM and marketing platform for agencies.

Our take: GoHighLevel is the pick if you are an agency running many client accounts and want one platform for pipelines, funnels and white-label.

What works

  • Unlimited sub-accounts and contacts mean adding another small client costs almost nothing once your setup is built.
  • It consolidates CRM, funnels, email, SMS, calendars and reputation into one platform, replacing several subscriptions.
  • SaaS mode lets an agency resell the platform to clients as its own product.

What to watch

  • The sticker price hides the real cost: SMS, email, AI and white-label are usage-based add-ons that push the bill well past $97 to $497 a month for active accounts.
  • Long-term users report bugs, slow loads and support that is hard to reach, plus a steep learning curve; its checkout is basic, so it is not for routing payments across several processors.

How we ranked these

We do not run these platforms on live campaigns. We read each vendor's documentation and pricing pages, verified the numbers, and weighed them against long-term user reports. The order reflects fit for a paid-traffic seller leaving Kartra: checkout conversion, split testing that respects ad platforms, payment routing, and cost at real volume. Full methodology.

Frequently asked questions

What is the best alternative to Kartra?
For a paid-traffic seller, ElasticFunnels is the alternative to weigh first, because it split-tests whole checkouts under one URL and routes payments across processors. The right pick depends on whether you need routing, a standalone checkout, or a lower price.
Why would I leave Kartra?
Most people look for an alternative to Kartra over price, a missing capability such as multi-processor routing or same-URL split testing, or reliability. The table below lines the options up on exactly those points.

What we read

From ElasticFunnels

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