ElasticFunnels is a funnel platform built for teams that live on paid traffic: affiliates, product vendors, agencies and direct-response ecommerce brands. It builds the pages (there is an AI builder that generates a page from a prompt or clones one from a URL), hosts the checkout, and keeps every session, order, rebill and refund on one timeline with a CRM and attribution on the same data.
The feature most teams switch for is its server-side split testing. Variants rotate under a single campaign link, so the ad platform's optimisation is never reset and a new test does not push the ad back through review. Underneath that sits a checkout with order bumps, one-click upsells, subscription billing, dunning and multi-MID routing, which is what makes it viable when you need to spread volume across several merchant accounts. It charges through Stripe, NMI, PayPal, Klarna or Authorize.net; the routing itself is NMI only, a weighted split of each sale across your NMI accounts by card brand, product and daily cap, with sales, revenue and refunds reported per account.
The honest caveat is age: it is newer than the incumbents and thin on outside reviews, so treat the 14-day no-card trial as the way to check the parts you care about before you commit real spend.
Gateway fees, and what the reseller should put in writing, are in the NMI fee schedule guide.