GoHighLevel is the pick if you run an agency or paid ads and want CRM, funnels and SMS under one login. The order form allows one card processor.
By Marcus Reyes, Editor. Updated 23 October 2026.
Quick answer
ElasticFunnels is our top pick for most people. ElasticFunnels is the pick if you run paid ads and need to test whole checkouts under one URL while sending sales across several merchant accounts.
Agencies manage their client accounts here. Paid-traffic sellers use it when the click has to turn into a text. The homepage lists the CRM, websites, funnels and landing pages, missed-call text-back, and inbound SMS in the same set of tools. The checkout is the weak part of that stack.
The three plans are in the table below, and the wallet rates sit under it. If the form's payment limit is the problem, the alternatives page lists the other checkouts we rank.
Each client gets a sub-account, with its own contacts, pipeline and calendar. The entry plan includes three. The two higher plans drop that limit. An agency that adds clients moves off the entry plan.
A paid click can land on a funnel, create the contact, and start a text from that record. Missed-call text-back is on the same list as the funnel builder. Texts, email and the AI tools bill from a balance on the agency's card. Those charges can hit during the trial, before the subscription starts.
A form can sell a main product and more than one order bump. The bump can use the Classic style or the Modern style. Only one product on the form can be recurring. That product is either the main offer or a single bump, and PayPal will not attach a bump when the main product renews. That limit is in the order bump guide.
A one-click upsell is a button on the next funnel step. You assign the upsell product to that button, and the card saved on the first form is charged for it. According to the upsell article, this only works in a V2 funnel built on HighLevel's own form. On a V1 funnel or a website page, the buyer has to enter their card details again. The gateways named for the step are Stripe, Authorize.net, NMI, PayPal, Square and approved marketplace providers.
A seller who splits one checkout across merchant accounts runs into the channel rule. HighLevel's channel guide lets you add PayPal and either Stripe or NMI, but Stripe and NMI cannot both be used on the same form. Each client workspace can connect only one Stripe account. The form charges PayPal and that one card gateway.
Read the pricing breakdown before a trial, because the wallet can charge while the subscription is still free. If the offer needs Stripe and another gateway on the same form, use the alternatives link above.
HighLevel's public Black Friday history includes limited add-on packs, not always core plan discounts; affiliates are told to join a list for the next promo.
“This is a limited-time offer, available only from Nov 25th, 00:00 am PST – Dec 8th, 23:59 Pm PST.”
“Join the Affiliate Promo Interest List and we'll email you the moment new Affiliate Promo is confirmed.”
| Plan | Monthly | Includes |
|---|---|---|
| Starter | $97 | 3 sub-accounts, unlimited contacts and users, 24/7 support, and all core features. |
| Unlimited | $297 | Everything on Starter, unlimited sub-accounts, phone and email rebilling with no markup, and basic API access. |
| Agency Pro | $497 | Everything on Unlimited, SaaS mode, automated sub-account creation, rebilling with a markup, user and agent reporting, and advanced API access. |
Yearly totals are $970, $2,970 and $4,970. The pricing page offers 14 days on the tier you pick. The subscription starts unless you cancel, and phone, email and AI usage can bill during the trial. A separate page offers 30 days and charges the card on file at the end unless you cancel. LC Email is $0.675 per 1,000. US and Canada SMS is $0.00747 per segment, plus carrier fees. A local number is $1.15 a month and a toll-free number is $2.15. AI Employee is a separate add-on billed per sub-account: Growth is $50 a month and Unlimited is $97.
Verified against the vendor's pricing page on 2026-11-10.
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Last checked 2026-11-10
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