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Which free funnel builder keeps selling after the trial ends?

You want a funnel and a checkout without a monthly software bill, and Systeme.io is the hosted builder whose pricing FAQ lists a plan that never expires. A WordPress store on the free CartFlows or FunnelKit plugin still pays for hosting, and the bump plus the offer after payment sit on a paid plugin tier.

By Marcus Reyes, Editor. Published 16 October 2026.

Three stacked page outlines on a near-black ground, a yellow checkbox on the middle page, and a yellow bar blocking the bottom page while a grey arrow stops at the bar

Run your monthly revenue through the checkout cost calculator before you take on a subscription. It prices each platform against the number you enter.

Free sales funnel software: what $0 includes

Free sales funnel software on these sites is a plan left at $0, a WordPress plugin, or a trial with an end date. Systeme.io is the plan that stays, CartFlows and FunnelKit are the plugins, and ClickFunnels and GoHighLevel are the trials that start a subscription if you leave them running.

Contact caps, funnel caps and the trial rules come from those pricing pages, from ClickFunnels' terms, and from Systeme.io's article on how plans are moderated.

A free funnel builder that stays free

Two page outlines side by side on a near-black ground, the left one open with a yellow block at its foot, the right one wrapped by a yellow arc with no numerals

The hosted account you can leave running is Systeme.io. Its pricing FAQ says that plan does not require a credit card, email sends are unlimited, and transaction fees are zero on every plan, this one included.

A ClickFunnels trial begins the moment you register and lasts for the period the site showed that day. GoHighLevel's trial is 14 days, with the features of the tier you picked. Leave either trial in place and the subscription fee begins. GoHighLevel can also charge for SMS, email and AI use while the trial is still open.

Systeme.io and the sales cap

The Systeme.io homepage, headlined Your platform for sales funnels, email marketing, online courses, with a Start for free now button
Image: systeme.io

Systeme.io

Prices read
16 Oct 2026
Free plan
No expiry, no credit card
Contacts
2,000
Funnels
3
Course
1, up to 500 students
Blog and domain
1 blog, 1 custom domain
Automation
1 rule, 1 email campaign
Affiliate program
1
Email sends
Unlimited
Transaction fee
0%
Warning
Banner at $8,000 sales
Sales cap
$10,000 lifetime
At the cap
New sales stop until you upgrade
Commissions
Excluded from the cap
Startup
$17 a month
Startup includes
5,000 contacts, 10 funnels

See the product page

Mailing can keep going on a small list, because sends are unlimited and the contact cap is separate from sales. Follow-up is the tight part: a single automation rule and a single email campaign, so a longer sequence is a reason to look at Startup. A second brand needs another custom domain, and this plan includes one. One course is included, and the student cap is the limit when the product is a course.

The moderation article spells out the sales cap that matters once orders start. A warning banner appears on the dashboard as lifetime sales approach the cap, and payment pages stop accepting new sales when the account reaches it. Affiliate commissions are left out of that total. Startup is the first paid plan, with more contacts and more funnels. Email and courses on the same login are written up in the Systeme.io review. ClickFunnels vs Systeme.io sets this plan beside the ClickFunnels trial.

Free checkout page builder on WordPress

A free checkout page builder, for most people typing that, means the checkbox on the pay step and an offer charged after payment. CartFlows and FunnelKit both publish a free WordPress plugin for a simpler funnel. You install it on a site you host.

The CartFlows homepage, headlined Everything Your WooCommerce Store Needs to Sell More, In One Suite, with a note that it is trusted by 800K+ WooCommerce stores
Image: cartflows.com

CartFlows

Prices read
16 Oct 2026
Free plugin
Simple sales funnels
Starter
$99, then $149 a year
Starter adds
Modern checkout
Pro
$199 a year
Pro adds
Bumps, one-click upsells, A/B tests

See the product page

CartFlows' pricing page describes the free version as a way to create simple sales funnels. Starter is the annual plan that adds a modern checkout. Dynamic order bumps, one-click upsells and A/B split testing are marketed on Pro. The CartFlows review goes through the suite. Systeme.io vs CartFlows sets the hosted account beside the plugin.

The FunnelKit homepage, headlined Boost Profits with Funnels and Automations, noting use by 40,300+ store owners
Image: funnelkit.com

FunnelKit

Free plugin
WordPress sales funnel plugin
Requires
WordPress and WooCommerce
Plus adds
Unlimited funnels, bumps, one-click upsells, A/B tests

See the product page

FunnelKit's homepage offers a free version of that plugin. Plus is the paid tier that adds unlimited sales funnels, the bump, the one-click upsell and A/B testing. Paid automations are the subject of the FunnelKit review. Systeme.io vs FunnelKit compares the hosted plan with the plugin. Paid tiers for these two plugins are set side by side in the WordPress funnel guide.

What free plans leave out once ads run

Each new ad angle that needs its own funnel draws on the free Systeme.io funnel allowance. After lifetime sales hit the cap, the checkout stops taking new orders, so an ad can keep spending against a page that will not complete the sale.

CartFlows lists A/B testing on Pro. FunnelKit lists it on Plus. When the test has to stay on the URL the ad already uses, the checkout split testing guide explains that setup.

Trials that start a subscription

The ClickFunnels homepage, showing its sales funnel builder
Image: clickfunnels.com

ClickFunnels

Prices read
16 Oct 2026
Offer
Trial, then a paid plan
Launch
From $97 a month
Trial length
Shown at signup; URLs use 7 days
Cancel by
24 hours before it ends
Reminder
Email, 7 days before the charge
Who can start
New subscribers
Cut of sales
None

See the product page

ClickFunnels' terms say the trial starts immediately after registration and runs for the period indicated on the site when you register. Signup URLs in use now follow a 7-day path. Cancel at least 24 hours before it ends. The company emails a reminder at least 7 days before the first charge, and the trial is for new subscribers only. The pricing FAQ says the company takes no percentage of sales. What you pay after the trial is in the ClickFunnels review.

The GoHighLevel homepage, showing its CRM and marketing platform for agencies
Image: gohighlevel.com

GoHighLevel

Prices read
16 Oct 2026
Trial
14 days, full access to your tier
Starter
$97 a month
Unlimited
$297 a month
Agency Pro
$497 a month
When it ends
Billing starts if you leave it
During the trial
SMS, email and AI usage fees

See the product page

GoHighLevel's pricing page says the trial includes the features of the tier you choose, enough to set up the account, build funnels and test automations before the subscription fee starts. Billing begins on its own when the trial ends if you leave it in place. Usage charges for SMS, email and AI can apply during that window. Agency pricing past the trial sits in the GoHighLevel review.

Builderall's free Bundle is a widget pack

The Builderall homepage, showing its AI website hosting offer and links to its marketing suite
Image: checkout.builderall.com

Builderall

Prices read
16 Oct 2026
Core
Website only
Funnel Builder
Off Core and Essentials
Funnel Builder from
Advanced plan upward
Free Bundle
Onsite widgets, one line of code

See the product page

Builderall's plan comparison leaves Funnel Builder off Core and off Essentials, and includes it from the Advanced plan upward. Core is the website plan. The free Bundle is a set of onsite widgets: one line of code on a site you already run. The wider product is discussed in the Builderall review.

My take

I would start on the Systeme.io free account for a single product, and send follow-up email from that same login. Move to Startup when the warning banner shows, because new sales stop at the cap and the paid plan is what turns the checkout back on.

On a store that is already on WordPress, the free CartFlows or FunnelKit plugin is enough to lay out a simple funnel. Pay for CartFlows Pro or FunnelKit Plus when the ad needs a bump, a one-click upsell or an A/B test. The host is still a separate bill.

ClickFunnels and GoHighLevel fit once you have already decided to pay. Cancel at least a day before the ClickFunnels trial ends, and cancel before the GoHighLevel trial ends, or the subscription starts. GoHighLevel can also bill SMS, email and AI use during the trial.

Those limits come from each vendor's pricing page, the ClickFunnels terms, and the Systeme.io help article. The research method page explains how vendor pricing pages are read before a verdict.

Run your revenue through the checkout cost calculator before you leave the free tier. Other guides in this section are on the Best of page.

Sources

Written by

Last checked 2026-10-20

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