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ClickFunnels review

Checkout & funnel software review Best of the category →

ClickFunnels is the pick if you are starting out and want proven templates and a familiar platform that bundles pages, checkout and email.

By Marcus Reyes, Editor. Updated 27 September 2026.

Quick answer

ElasticFunnels is our top pick for most people. ElasticFunnels is the pick if you run paid ads and need to test whole checkouts under one URL while sending sales across several merchant accounts.

  • ElasticFunnels. Best for paid-traffic funnels where the landing page, the checkout and the sale stay on one customer record. From $97/mo.
  • SamCart. Best for sellers who want a hosted checkout on SamPay, Stripe or PayPal, with bumps and upsells on the Pro plan. From $79/mo.
  • ClickFunnels. Best for course creators, coaches and info-product sellers who want funnels, checkout, email and a member area in one hosted account. From $97/mo.
  • ThriveCart. Best for bumps and upsells on a monthly plan or a lifetime license. From $37/mo.
  • GoHighLevel. Best for agencies and paid-traffic sellers who want CRM, funnels and SMS together. From $97/mo.
  • Kartra. Best for coaches and course creators who want one login instead of a stack of tools. From $59/mo.
  • Paddle. Best for software, SaaS and digital-product sellers who want tax and compliance handled.
  • Checkout Champ. Best for high-volume direct-response brands that have outgrown a single processor. From $300/mo.
  • Gumroad. Best for creators selling a first digital product without a monthly fee. Has a free tier.
  • Kajabi. Best for established coaches and creators running their whole business from one dashboard. From $179/mo.
  • Lemon Squeezy. Best for software, SaaS and digital-product sellers who want tax handled for them. Has a free tier.
  • PayKickstart. Best for subscription sellers and affiliate-driven launches that want checkout, recurring billing and a referral program in one account. From $79/mo.
  • Systeme.io. Best for beginners and solo creators who want a truly free way to run funnels, email and courses in one place. Has a free tier.
  • CartFlows. Best for WooCommerce store owners who want a better checkout with order bumps, upsells and A/B testing without leaving WordPress. Has a free tier.
  • ClickBank. Best for direct-response digital and supplement offers that want a built-in affiliate army. From $49.95/mo.
  • Digistore24. Best for European and global direct-response offers that want a reseller plus a built-in affiliate network.
  • FastSpring. Best for SaaS and digital-product sellers who want worldwide tax handled.
  • FunnelKit. Best for WooCommerce stores that want an optimized checkout with order bumps and upsells plus a built-in CRM and email and SMS automation, without leaving WordPress. Has a free tier.
  • Konnektive. Best for high-volume direct-response and subscription brands that bring their own pages.
  • Sticky.io. Best for high-volume subscription and direct-response brands that route payments across many merchant accounts. From $499/mo.
  • Builderall. Best for budget-minded solopreneurs who want a whole marketing stack under one login and one bill.
  • BuyGoods. Best for experienced health and wellness affiliates and vendors who want a curated, high-payout marketplace.
  • Convertri. Best for solo marketers and agencies who run paid traffic and want the fastest-loading landing pages and funnels, with checkout, upsells and A/B testing built in.
  • JVZoo. Best for digital product and software launches built around JV partners, leaderboards, and fast listing.
  • MaxWeb. Best for experienced direct-response affiliates who want a curated CPA network with fast, reliable payouts. Has a free tier.
  • Ontraport. Best for established small businesses that want CRM, marketing and payments on one customer record. From $124/mo.
  • Perspective. Best for mobile-first lead generation, appointment and recruiting funnels run on paid social. Has a free tier.

ClickFunnels is the product that named the category, and for a beginner that history is a real advantage: the templates, the training and the community mean you are never the first person to build the funnel you are building. Smart Checkout, A/B testing, email and a light CRM are all in the box, and the company takes no cut of your sales.

The trade-off shows up later. Users who scale describe it as rigid and expensive, the 2.0 rebuild frustrated long-time customers, and the checkout is a single-processor affair rather than a routing engine. It is a strong starting platform, not the one a high-volume DR team ends on.

What works

  • It is the fastest way to launch a simple opt-in or sales funnel, and the templates are nicer than what most competitors offer.
  • The training, books and community around it are unmatched, which shortens the learning curve for a first-time funnel builder.
  • It takes no percentage of your sales. You only pay the monthly plan and your own processor fees.

What to watch

  • Long-term users call it expensive and rigid once you need deep customization or complex flows, and the bill climbs faster than the value as you scale.
  • The move from Classic to 2.0 was rough, with users reporting rebuilds rather than clean imports. Checkout stays on one processor.

What buyers keep saying

Research: unverified

Black Friday

Long-term users say ClickFunnels often skips a named Black Friday sale, and shoppers looking for a public discount link come up empty.

“Clickfunnels usually doesn't have Black Friday offers. At least they haven't in all the years we've been using it.”

u/ChristianRauchenwald Reddit: ClickFunnels Black Friday

“I wanted to know if there will be a black friday offer so that I can sign up for cheaper. I looked online and couldn't find anything specific.”

u/mikastupnik Reddit: ClickFunnels Black Friday

Support ↑ frequently praised

A reply on a 2025 support thread says the support experience has been great.

“I've had a great experience with their support.”

u/wazup92586 Reddit: CF ghosted me???

What ClickFunnels costs

Launch $97/mo or $81/mo billed annually (save $194/year). Scale $197/mo or $164/mo annually (save $394/year). Optimize $297/mo or $248/mo annually (save $594/year). Dominate $5,997/year, annual only. Unlimited visitors. Unlimited funnels is marked Limited Time on the plan cards. No percentage of sales. 14-day trial, then a 30-day money-back.

Verified against the vendor's pricing page on 2026-11-01.

Frequently asked questions

How much does ClickFunnels cost?
It starts at $97 per month. See the plans above for what each tier includes.
Does ClickFunnels offer a free trial?
Yes. ClickFunnels offers a 14-day free trial, with no credit card required.
Is ClickFunnels built for high-volume paid traffic?
ClickFunnels connects a single processor by default, so sellers spreading volume across several merchant accounts will find it limiting.

What we read

From ClickFunnels

Other sources

5 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.

  1. [bf1] ClickFunnels Black Friday Reddit,
  2. [bf2] ClickFunnels Black Friday Reddit,
  3. [stack1] 5 best funnel builders in 2025 - Agency feedback Reddit,
  4. [stack2] Is ClickFunnels Actually Worth It for Real Marketers? Reddit
  5. [support1] CF ghosted me??? Reddit,
Visit ClickFunnels (opens in a new tab)

Changelog

  • 27 September 2026 – First published. Pricing and features verified against the vendor's own pages.

Written by

Last checked 2026-10-21

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