ClickFunnels pricing
ClickFunnels costs $97, $197 or $297 a month. Dominate is $5,997 a year, with no monthly option, and the plan does not add a percentage of your sales.
Monthly price and the yearly bill
Twelve monthly payments cost more than paying the year up front. Paying yearly on Launch, Scale and Optimize costs the same as ten monthly bills. The pricing page shows savings of $194, $394 and $594. Dominate is sold by the year only, so there is no monthly figure to multiply.
| Plan | Monthly | 12 months | Annual bill | Yearly, per month |
|---|---|---|---|---|
| Launch | $97 | $1,164 | $970 | $81 |
| Scale | $197 | $2,364 | $1,970 | $164 |
| Optimize | $297 | $3,564 | $2,970 | $248 |
| Dominate | No monthly price | $5,997 | Annual only |
The annual totals are the ones in ClickFunnels' 2.0 pricing article. The last column is the per-month figure on the pricing page when you pay that yearly bill. The 12-month column is the monthly price times twelve.
Launch includes one workspace, two team members, 10,000 contacts, 50,000 emails a month, three courses and five custom domains. Scale is the first tier with custom code, webhooks and priority chat, and it raises the caps to five workspaces and 75,000 contacts. Optimize and Dominate keep raising those caps. Dominate adds a private three-hour onboarding session and VIP support. Funnels are listed as unlimited on every tier, with a limited-time label on the pricing page.
My take: choose Launch unless you need custom code, the API, or a second workspace. Scale is the first tier that includes all three.
Older plan prices
ClickFunnels Classic still has its own login. Its help center still answers the cost question with two prices, Basic and Platinum, at the same monthly amounts as Launch and Optimize above. Basic stops at 20,000 unique visitors, then ClickFunnels adds its own affiliate badge to your pages. Platinum is the tier that includes Follow-Up Funnels. That article does not date the pair to 2020, and the site has no rate card labelled 2020. Anyone looking up a 2020 price is usually after this Classic pair.
For 2022, the page that dates the prices is ClickFunnels' comparison of legacy and current plans. It lists September 2021 to May 2024 as Basic at $147 a month, Pro at $197 and Funnel Hacker at $497. Annual billing on that row is $127, $157 and $208 a month. From June 2024 to June 2025, the same page lists Startup and Pro at those same two monthly amounts, or $970 and $2,970 for the year. Those names are retired. The live pricing page uses Launch, Scale, Optimize and Dominate.
| Period | Names | Monthly |
|---|---|---|
| Classic, still listed | Basic, Platinum | $97 and $297 |
| Sep 2021 to May 2024 | Basic, Pro, Funnel Hacker | $147, $197, $497 |
| Jun 2024 to Jun 2025 | Startup, Pro | $97 and $297 |
Classic prices: ClickFunnels Classic FAQ. The 2021 to 2025 rows: Comparing legacy and current pricing plans. Classic billing charges the card on file 14 days after activation if the account is still open, per the Classic trial article.
The ClickFunnels review covers the builder. If the bill is why you are looking around, start with ClickFunnels alternatives. Buyers who compare this price with another checkout usually look at SamCart. The SamCart vs ClickFunnels page is that fork. The SamCart review and the SamCart pricing page cover the checkout on its own. The Checkout Champ comparison is the other head-to-head.
Changelog
- 12 October 2026. Added the annual bill beside twelve months of monthly billing, and the Classic and 2022 plan names.
Is it worth the money?
What works
- It is the fastest way to launch a simple opt-in or sales funnel, and the templates are nicer than what most competitors offer.
- The training, books and community around it are unmatched, which shortens the learning curve for a first-time funnel builder.
- It takes no percentage of your sales. You only pay the monthly plan and your own processor fees.
What to watch
- Long-term users call it expensive and rigid once you need deep customization or complex flows, and the bill climbs faster than the value as you scale.
- The move from Classic to 2.0 was rough, with users reporting rebuilds rather than clean imports. Checkout stays on one processor.
Frequently asked questions
How much does ClickFunnels cost?
Does ClickFunnels have a free trial?
What did ClickFunnels cost in 2020 and 2022?
What we read
From ClickFunnels
Other sources
5 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
- [bf1] ClickFunnels Black Friday
- [bf2] ClickFunnels Black Friday
- [stack1] 5 best funnel builders in 2025 - Agency feedback
- [stack2] Is ClickFunnels Actually Worth It for Real Marketers?
- [support1] CF ghosted me???
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