CartFlows vs FunnelKit

CartFlows and FunnelKit are the two names a WooCommerce store owner hears most when they go looking for a better checkout. Both replace WooCommerce's plain default with an optimized one or two-step flow, both add order bumps and true one-click post-purchase upsells, and both A/B test funnel steps. On a feature checklist they look almost interchangeable, which is exactly why a reader ends up down to these two and stuck. So the useful question is not which has the longer list. It is where the two stop being the same tool.

They stop at marketing. CartFlows is a checkout and funnel plugin, and it stays in that lane: it upgrades the buying experience and hands the follow-up to whatever email tool you already run. FunnelKit does the checkout too, then keeps going. Its differentiator is Autonami, a built-in CRM with contact profiles, email and SMS broadcasts, cart abandonment recovery and a visual automation builder, all in the same dashboard as your funnels. So the real choice is whether you want a focused checkout tool plus your own marketing stack, or one plugin that tries to do both.

Both come from serious teams, so this is not a quality gap. CartFlows is made by Brainstorm Force, the company behind the Astra theme, and the vendor says more than 800,000 stores run it. FunnelKit used to be called WooFunnels, which is why some reviews you find use one name while the plugin says another; its maker, Wisetr, reports more than 40,000 stores and over a thousand five-star reviews on WordPress.org. Both are genuine, maintained products. The decision is about fit, not risk.

Where each one wins

CartFlows wins for the store that wants to keep its checkout tool and its marketing tool separate. If you already run ActiveCampaign, Klaviyo, Mailchimp or any email platform you are happy with, you do not need FunnelKit's CRM, and paying for it is paying twice. CartFlows also works natively with more page builders. Elementor, Bricks, Divi, Beaver Builder and the block editor are all supported, so if your site is built in Bricks or Divi you keep building the way you already do. It is the cheaper of the two at the tier where the funnel features arrive, and its install base is more than ten times larger, which means more tutorials, more forum answers and more compatibility testing against common themes.

FunnelKit wins for the store that wants one plugin to run the whole revenue engine. Instead of connecting a separate email tool and syncing customers between two systems, you get the optimized checkout, the order bumps, the upsells, and a CRM that runs broadcasts, abandonment recovery and visual automations off the same order data. Independent WordPress reviewers who tested it call it the best CRM for WordPress. For a store whose growth depends on email and SMS lifecycle marketing, having that inside the same dashboard as the checkout, reading the same orders, is worth more than the price difference. Ask which of those two sentences describes you, because the tools answer different questions.

At the checkout, they are close

On the buying experience itself the two are more alike than their marketing suggests. Both give you a modern one or two-step checkout with express pay, rule-based order bumps at the point of purchase, and true one-click upsells after the sale that do not ask for card details again. Both handle subscriptions through WooCommerce Subscriptions, and both A/B test funnel steps. For a single offer with a bump and an upsell, either will do the job cleanly, and a store owner would struggle to tell the two checkouts apart in a blind test.

The gap is on either side of the checkout, not in it. Before the sale, both offer the same kind of page-variant A/B testing. After the sale, FunnelKit pulls ahead with Autonami, while CartFlows expects you to hand the customer to an outside email tool. CartFlows does sell a Cart Abandonment Recovery add-on on its top tier, but recovery email is the edge of its remit, not the centre of it. If lifecycle marketing is the point of the build, FunnelKit is made for it and CartFlows is not.

The one thing neither does

Worth saying plainly, because it decides the whole comparison for one kind of reader: neither CartFlows nor FunnelKit does same-URL split testing. Both A/B tools split traffic across separate page variants that an ad platform can read as different pages, which can reset campaign learning. And both run a single payment path. CartFlows and FunnelKit each send orders through your one WooCommerce gateway, so neither routes payments across several merchant accounts. For a store selling to an organic search or email audience, none of that matters. For a media buyer optimising cold paid traffic, it is the whole decision, which is why there is a third name later on this page.

Pricing, tier by tier

Neither prices monthly, so ignore the stickers you see on hosted funnel tools and read the tiers. CartFlows has a free version on WordPress.org, then Starter at $99 a year for the funnel builder and checkout, Pro at $199 a year that adds order bumps, one-click upsells and A/B testing across three sites, and Suite at $299 a year that adds cart abandonment recovery and a bundle of extras. Pro renews at $299, and a one-time lifetime licence is sold at $699.

FunnelKit also has a free Lite version, then more tiers. Basic at $99.50 a year covers the store checkout only, with no funnels or upsells. Plus at $149.50 a year is where the funnels, A/B testing, order bumps and one-click upsells arrive, so that is the fair comparison against CartFlows Pro, and it is the cheaper of the two in the first year. Professional at $199.50 a year adds the Autonami CRM with email and SMS automation, which the vendor calls its best-value tier and which is the reason most people choose FunnelKit over CartFlows in the first place. Those are introductory first-year prices: Plus renews at $299 a year and Professional at $399 a year. There is no lifetime licence any more.

Two things are true of both. Each has a 14-day money-back guarantee rather than a free trial, and each is a plugin and not a payment processor, so on top of the licence you pay your own WooCommerce gateway's fees on every sale and your own WordPress hosting. The honest read: if you only need the checkout and funnel features, CartFlows Pro and FunnelKit Plus land close together, and CartFlows' larger community may tip it. If you want the marketing engine, FunnelKit Professional carries the higher price for a reason, and the real comparison is FunnelKit's one plan against CartFlows Pro plus a separate email tool's monthly bill.

If you run paid traffic: a third name to weigh

Both of these leave the same gap, and for a media buyer it can decide everything. Neither CartFlows nor FunnelKit does same-URL split testing, and neither routes payments across more than one merchant account. If either mechanic is central to how you buy media, ElasticFunnels is the name to put beside these two.

ElasticFunnels is a funnel platform built for teams that live on paid traffic. Same-URL split testing is its lead feature and the one both WooCommerce plugins lack: variants rotate server-side under one campaign link, so Meta, Google and TikTok keep their optimisation and a new test never sends the ad back through review. It is not only a testing tool. It builds the pages, with an AI builder that can generate one from a prompt or clone one from a URL, and its hosted checkout runs order bumps, one-click upsells, subscriptions and multi-MID routing, so it also covers the payment-routing that both plugins leave to a single gateway. The click, the order, the rebill and the refund land on one timeline with a CRM and attribution, which is the reconciliation a paid-traffic team usually splits across several tools. It is hosted, so there is no WordPress site to run it on. Every feature is on every plan; the plans differ by traffic, at $97, $197 and $497 a month, with a 14-day trial and no card required. EF-hosted checkouts carry a 0.5% fee on the revenue routed through them, and sales you run on outside platforms are not charged.

The honest catch is age. ElasticFunnels is newer than both CartFlows and FunnelKit, and there is very little independent third-party review coverage to check its claims against, so until you push real volume through it you are largely taking the vendor's word for it. That is what you would expect of a platform this recent, and the no-card trial exists so you can prove the split testing and the checkout on your own traffic before you move any budget. The thin outside coverage limits how far you can lean on other people's verdicts today. It does not change what the pages, the split testing or the multi-account routing do once your own numbers are running through them. For more, read our ElasticFunnels review, ElasticFunnels vs CartFlows and ElasticFunnels vs FunnelKit.

The short version

These two sit closer together than most pairs on this site, because they are both WooCommerce plugins doing the same core job. Pick CartFlows if you want a lean checkout and funnel upgrade, you already run an email tool you are happy with, and you value the lower price, the wider page-builder support and the larger community. Pick FunnelKit if you want that same optimized checkout plus a built-in CRM and email and SMS automation in one plugin, and you would rather consolidate than pay for and sync a separate marketing tool. And if the decision is really being driven by how you test creative against paid traffic or route payments across accounts, that is the signal to weigh a hosted platform before you commit to either. Our ClickFunnels vs FunnelKit and full ranking cover the rest of the field.