ElasticFunnels vs Sticky.io

Sticky.io vs ElasticFunnels

You are down to two products that do different jobs. ElasticFunnels is a funnel platform for teams buying ads. It builds the pages, hosts the checkout, and keeps the click, the order, the rebill and the refund on one record, with the CRM on that same data. Sticky.io is a CRM and checkout for subscription and continuity offers.

If your campaign needs to keep a single URL while you change the landing page and the checkout, start with ElasticFunnels. Sticky.io fits when the profit is in rebills and you need many gateways.

What the bill looks like at two volumes

ElasticFunnels’ pricing page says every feature is on every plan: pages, split testing, checkout, CRM, call center, email and courses. Starter is $97 a month, Growth is $197 and Scale is $497. What changes is the allowance: page views, brands, domains, automation runs and team members. Past the page-view cap, you pay for extra views per thousand. Growth and Scale charge less per thousand than Starter. Bots, data-center visits and test traffic are not billed. A spike in ad traffic is where those extra views show up.

Revenue through ElasticFunnels’ own gateways carries a 0.5% fee. A sale handed to a network or another checkout skips it. You can open the account before a card is on file.

On Sticky.io’s pricing page the charge is a monthly license fee, a percentage of gross sales and a fee for each decline. The share starts at 1% and reaches 0.25% once monthly gross is above $10 million. At a million dollars of gross in a month, the vendor’s calculator shows about $10,080: a $2,500 license, $7,500 at 0.75%, and $80 in decline fees on 2,000 declines at $0.04. The per-decline fee falls to $0.02 at higher scale. That $10,080 figure is Sticky.io’s own example for a month at that volume. Recovery is sold on request and billed only on revenue recovered. The page sends you to a Get Started form.

A small account pays the Sticky.io license before the percentage adds much. ElasticFunnels stays on its monthly plan until page views pass the cap. The checkout cost calculator compares both fee structures at a monthly revenue you choose. The ElasticFunnels pricing breakdown lists what each plan includes.

Where the first sale and the rebill go

Both products can route a new sale across several merchant accounts. ElasticFunnels does that on NMI accounts only. Sticky.io lists more than 160 gateways and can cascade a decline to another gateway.

The ElasticFunnels routing page says the rules run on NMI MIDs: a weighted split, filters and a daily cap. Stripe, PayPal, Klarna and Authorize.net each connect as one account. Upsells and rebills stay on the MID that stored the card.

The Sticky.io homepage says transactions route across that gateway list, with automatic cascading when declines occur.

Konnektive is the other continuity CRM in this set. Konnektive vs Sticky.io compares those two billing platforms. The multi-MID routing guide covers the other tools that split sales across merchant accounts. ElasticFunnels vs Checkout Champ compares the two that also build the pages.

Billing screens people keep mentioning

Sticky.io runs subscription billing, and the complaints are about the screens you use to edit a subscription. A 2026 thread describes the product as dated once the billing flows get more elaborate. Reviewers on TrustRadius warn that “using the back button after cancel or date changes can revert changes.” Confirm the subscriber record before you leave that screen.

Outside write-ups on ElasticFunnels are still thin. It is newer than the continuity CRMs, built since 2023, and few independent reviews exist to weigh against the vendor pages. That is normal at this age, and the trial is where you see the pages and the routing before any volume moves.

One ad URL while the page changes

The test that matters on a live ad is the one that leaves the destination alone. Changing that destination can send the ad back through review and restart learning. The split-testing page says the variant is chosen before the page is sent, so the ad points at one address for the life of the test, and a single test can hold up to five variants.

People buying media on r/PPC put that server-side choice first, because it keeps the campaign algorithm out of the experiment. The checkout split testing guide explains how to read a test once it is running.

Sticky.io can test pages and funnels, and each version can carry its own address. Teams that buy media and must keep the URL unchanged use that server-side test, and some still place a page builder in front of the billing CRM. The Sticky.io review and the ElasticFunnels review go further into each product. The Sticky.io alternatives page lists other options if this pair is not the right fit.

My take

I would open the ElasticFunnels trial when the ads are live and the page is what you are still changing. I would choose Sticky.io for a subscription offer that needs many gateways, when a license plus a percentage of sales is a cost you can carry. How we research checkout tools explains the criteria behind this call.