ElasticFunnels vs SamCart

SamCart vs ElasticFunnels

You are down to ElasticFunnels or SamCart. ElasticFunnels is a funnel platform for teams that buy traffic: pages, checkout and a CRM on one record. SamCart is a checkout-first platform for digital products. The checkout can live on SamCart's domain or be embedded on a page you already run, and the account includes courses plus AI help for the page and the product.

ElasticFunnels' comparison with SamCart says the same thing: SamCart is a checkout for digital products, and ElasticFunnels wraps the checkout in the rest of the funnel. SamCart's homepage leads with pages, that hosted checkout, courses and the AI tools.

If the campaign still uses a presell or a video sales letter, ElasticFunnels is the one that keeps the ad URL while you edit the page. A course or a download that needs a pay page quickly belongs on SamCart, and the bump there is a Pro feature.

Server-side tests, and a checkout-only rotation

The test that matters on a live ad is the one that leaves the destination alone. ElasticFunnels rotates variants on the server, so Meta, Google and TikTok keep the same URL. Up to five variants can share that address. You can judge the winner on revenue, profit, EPC, AOV, CPA or conversion rate, so a bump and the main order both count. The click, the order, the rebill and the refund stay on one timeline. The checkout split testing guide covers this same choice on other tools.

SamCart tests the checkout page for one product. The A/B testing article says each variation is essentially a new product with its own settings, and those variants rotate on that product's URL. The help article documents the test inside the legacy content builder.

SamCart's pricing page says an A/B test can cover prices. The help article disagrees: you cannot split test pricing, and the variation keeps the control page's price. A/B testing sits on Pro, with the bump and the upsell.

Bumps and upsells, and which plan includes them

Order bumps and one-click upsells are on every ElasticFunnels plan. The pricing page says every feature is on every plan, and the plans differ by limits.

On SamCart those features are on the Pro plan. The plan guide puts one-click upsells, order bumps, A/B testing, Subscription Saver, the affiliate center and the API on Pro. Core still includes the pay page, the pages, courses and cart abandonment, and it connects SamPay, Stripe or PayPal. Core checkouts show SamCart's branding. Custom branding is a Pro setting.

Core can look cheaper until the offer needs a bump. A public comment calls SamCart plain and reliable. The SamCart review goes further on the checkout itself. SamCart vs ThriveCart is the cart-to-cart pair when both options are hosted checkouts.

Processors, fees and routing

SamPay is 2.9% plus 30 cents. The plan guide treats that as the processor rate, with no added SamCart fee on SamPay. Core connects SamPay, Stripe or PayPal. Pro adds Braintree, Authorize.net and Easy Pay Direct. The processor article says SamPay will not connect a Stripe account you already have. It asks you to open a new Stripe account. An existing Stripe login connects as Stripe itself, and the in-app payout view stays on SamPay.

On Pro, Payment Routing assigns each product to one processor. That is a choice per product.

ElasticFunnels charges through Stripe, NMI, PayPal, Klarna or Authorize.net. Revenue on those hosted checkouts carries a 0.5% fee. Sales sent to a network or an external checkout do not pay this fee. Multi-MID routing runs on NMI accounts. The first sale is weighted across them, filtered by card brand, product and amount, with a daily cap on each MID. Upsells and rebills stay on the MID that stored the card. Stripe, PayPal, Klarna and Authorize.net each connect as a single account. If the offer rebills, the renewal stays on that storing MID. Only the first sale can be weighted across those accounts. Read the multi-MID routing guide if you already have several NMI accounts. ElasticFunnels vs Checkout Champ is the pair when the other option is a direct-response front end with its own pages.

What you pay for the plan you will actually use

The From row above is the starting monthly price. SamCart Core is $79 a month. Pro is $199 a month, and annual billing is 25% lower. Both include a 7-day trial. Pro is the plan that carries the bump, the upsell and the checkout test from the section above.

ElasticFunnels Starter is $97 a month, Growth is $197 and Scale is $497. What changes is the allowance: 50,000 page views a month on Starter, 250,000 on Growth and 500,000 on Scale. Bot and datacenter traffic is left out of that count. The trial runs 14 days, and no card is required to start. The gateway fee above applies on Starter the same way it applies on Scale. The ElasticFunnels pricing page and the SamCart pricing page list every plan. The ElasticFunnels review covers the funnel around the checkout, and ElasticFunnels vs ClickFunnels is the page when the other finalist is a full funnel builder.

Outside reviews are still scarce because ElasticFunnels has been around only since 2023.

My take

For a media buyer still editing a presell on a live ad, I would start with ElasticFunnels. The test can stay on that address, the first NMI sale can be weighted, and the order stays attached to the visit. Pick SamCart if you sell a course or a download and you will move to Pro when you want a bump. SamPay, or Stripe connected on its own, can take the charge.