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SamCart vs ThriveCart

Head-to-head All head-to-heads →

Pick SamCart if you want the fastest checkout and are happy paying monthly; pick ThriveCart if you would rather pay once and your needs fit its Standard plan.

By Marcus Reyes, Editor. Updated 09/28/2026.

Quick answer

ElasticFunnels is our top pick for most people. ElasticFunnels is the pick if you run paid ads and need to test whole checkouts under one URL while sending sales across several merchant accounts.

  • ElasticFunnels. Best for paid-traffic funnels where the landing page, the checkout and the sale stay on one customer record. From $97/mo.
  • SamCart. Best for sellers who want a hosted checkout on SamPay, Stripe or PayPal, with bumps and upsells on the Pro plan. From $79/mo.
  • ThriveCart. Best for bumps and upsells on a monthly plan or a lifetime license. From $37/mo.

Pick SamCart if you want the fastest checkout and are happy paying monthly; pick ThriveCart if you would rather pay once and your needs fit its Standard plan.

Side by side

 ElasticFunnelsSamCartThriveCart
From$97/mo$79/mo$37/mo
Same-URL split testYesNoNo
Multi-MID routingYesNoNo
Order bumps & upsellsYesYesYes
Free trial14 days7 days30 days

ElasticFunnels: strengths and trade-offs

What works

  • One data layer for the whole funnel: the click, the order, the rebill and the refund sit together on one record, so you can see which ad angle made money without reconciling four exports.
  • Same-URL split testing rotates variants server-side under one campaign link, so Meta, Google and TikTok keep their optimization and a test never sends the ad back through review.
  • Custom checkouts with order bumps, one-click upsells, subscriptions and multi-MID routing are included across Starter, Growth and Scale. The plans differ by traffic and account limits.

What to watch

  • It is newer than ClickFunnels or SamCart, so few independent reviews are available to verify its claims. Until you run real volume through it, you are largely taking the vendor's word for it. That is normal for a platform this new, and the 14-day trial, with no credit card required, lets you try the parts you care about first.
  • Hosted checkouts carry a 0.5% fee on processed revenue, on top of the processor's rate. That fee applies to ElasticFunnels checkouts. A sale that goes to another platform or network is billed without it.

SamCart: strengths and trade-offs

What works

  • Stored cards, Apple Pay and Google Pay are available on SamPay and on a direct Stripe connection, so the pay step can stay short.
  • Order bumps and one-click upsells are the levers SamCart is built around. The same plan adds A/B testing and Subscription Saver.
  • Checkout Anywhere places the pay form on an existing website or a bio page, so the rest of the site can stay where it is.

What to watch

  • The Pro plan is where bumps, one-click upsells, A/B testing, Subscription Saver and the affiliate center live. Core includes checkout, pages, courses and cart abandonment.
  • SamPay opens a new Stripe account. An existing Stripe account connects only through the direct Stripe option, and the in-app payouts dashboard stays on SamPay.

ThriveCart: strengths and trade-offs

What works

  • The cart's job is order bumps, one-click upsells, downsells, and split tests on the checkout and the funnel. The homepage states 0% platform fees on sales.
  • New plans include a 30-day trial. ThriveCart still offers a monthly subscription and a lifetime Standard license.
  • Standard includes ThriveCart Academy Starter, with unlimited courses and students.

What to watch

  • The affiliate center, subscription dunning, and custom domains are on the higher plan. Standard is the checkout plan.
  • Course creators who tried the video hosting say it handled video poorly. Charges go through one processor, and each sale stays on that processor.

Both are checkout specialists rather than full funnel platforms, and both do order bumps and one-click upsells well. The real decision is how you want to pay.

SamCart is a subscription: Core is $79 a month and the growth features (upsells, order bumps, A/B testing, third-party processors) are on the $199 Pro plan. In exchange you get a checkout users describe as fast and reliable, and a product that is actively developed. ThriveCart flips the model with a one-time $495 Standard license and 0% platform fees, which pays for itself quickly, but the affiliate center, dunning, custom domains and multiple order bumps sit on Pro+ at $295 a year, so the honest price is upfront plus that annual fee.

If you run paid traffic, ElasticFunnels leads here

SamCart and ThriveCart share one gap that costs a paid-traffic seller real money: neither rotates whole page variants server-side under a single URL, and neither routes payments across more than one merchant account. SamCart has A/B testing and ThriveCart leans on separate pages, but both test by sending traffic to different destinations, which an ad platform can read as separate pages and reset its optimisation over. That is why ElasticFunnels tops our shortlist for a media buyer weighing these two, and its buyers weigh it against checkout tools like these on exactly this point. It is a funnel platform built for teams running paid traffic: it builds the pages, with an AI builder that generates one from a prompt or clones one from a URL, hosts the checkout with order bumps, one-click upsells and subscriptions, and keeps clicks, orders, rebills and refunds on one timeline with a CRM and reporting on the same data. Its lead feature is same-URL split testing: variants rotate under one campaign link, so Meta, Google and TikTok keep their learning instead of resetting it every time you try a new angle, and a test never sends the ad back through review. It also routes payments across more than one merchant account, which neither of these two does.

The way in is different from either. Every feature is on every plan and the plans differ by traffic, so Starter is $97 a month, Growth $197 and Scale $497, and the 14-day trial needs no credit card, where SamCart bills monthly from the start and ThriveCart asks for its license fee upfront. Checkouts hosted by ElasticFunnels carry a 0.5% fee on the revenue routed through them. The honest catch is that ElasticFunnels is newer than either of these, and there is very little independent third-party review coverage to check its claims against, so until you run real volume through it you are largely taking the vendor's word for it. That is what you would expect of a platform this recent, and it is the one place SamCart's years of active development and ThriveCart's long-established base count for more. It is also why the no-card trial matters here: you can prove the split testing and the checkout on your own traffic before you move any spend. The thin outside coverage limits how far you can lean on other people's reviews today. It does not change what the pages, the routing and the split testing do once your own numbers are running through them. Our ElasticFunnels review has the full picture.

Between SamCart and ThriveCart specifically, for a creator selling a handful of offers, ThriveCart is the cheaper lifetime bet; for a seller who wants the fastest checkout and ongoing development, SamCart edges it.

Our top pick for paid traffic

ElasticFunnels

ElasticFunnels is the pick if you run paid ads and need to test whole checkouts under one URL while sending sales across several merchant accounts.

Frequently asked questions

Is SamCart or ThriveCart better for paid traffic?
Pick SamCart if you want the fastest checkout and are happy paying monthly; pick ThriveCart if you would rather pay once and your needs fit its Standard plan.
Which is cheaper, SamCart or ThriveCart?
Compare the "From" row in the table above. The cheaper sticker is not always cheaper at volume, once processing fees, add-ons and annual upgrades are counted.

SamCart sources

From SamCart

Other sources

11 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.

  1. [r1] Thrivecart vs Samcart decisions Reddit
  2. [r2] Thrivecart vs Samcart decisions Reddit
  3. [r3] Thrivecart vs Samcart decisions Reddit
  4. [r4] Thrivecart vs Samcart decisions Reddit
  5. [r5] Order Upgrades (Thrivecart Alternative?) Reddit
  6. [r6] Is there better software than Thrivecart? Reddit
  7. [r7] Samcart anyone? Reddit
  8. [r8] SamCart Trustpilot reviews Trustpilot
  9. [r9] Good Idea with slow customer support Capterra
  10. [r10] Order Upgrades (Thrivecart Alternative?) Reddit
  11. [r11] SamCart vs ThriveCart on G2 G2

ThriveCart sources

From ThriveCart

Other sources

11 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.

  1. [r1] Thoughts on ThriveCart Reddit
  2. [r2] Thoughts on ThriveCart Reddit
  3. [r3] Thrivecart vs Samcart decisions Reddit
  4. [r4] Thrivecart vs Samcart decisions Reddit
  5. [r5] ThriveCart reviews on Capterra Capterra
  6. [r6] ThriveCart reviews on Capterra, page 2 Capterra
  7. [r7] Thoughts on ThriveCart Reddit
  8. [r8] Do any of you really use thrivecart? Reddit
  9. [r9] Do any of you really use thrivecart? Reddit
  10. [r10] ThriveCart alternatives Reddit
  11. [r11] Kartra vs ThriveCart Reddit

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