FunnelKit vs Convertri

The real question is where your store already lives

These two rarely belong on the same shortlist by accident, because they start from opposite assumptions. FunnelKit is a plugin that lives inside WordPress and WooCommerce. Convertri is a standalone hosted builder that needs neither. So the first question is not which is better. It is whether you are committed to running your store on WordPress.

If you already sell through WooCommerce, FunnelKit extends what you have: it replaces the default checkout, adds funnels, and bolts a CRM and email and SMS automation onto the same install, without sending you to another platform or another bill per sale. If you are not on WordPress, or you never want to maintain it, FunnelKit is a non-starter and Convertri is the one that fits: a hosted, speed-first page and funnel builder with a native cart, built for pages you point ad spend at. Everything below follows from that split.

Pricing comparison across the plans that matter

The two price in completely different models, so a sticker-to-sticker read is misleading. Start with the plan that actually does the job.

FunnelKit is a WordPress plugin, billed by the year, and it is not a payment processor, so you keep paying your own WooCommerce gateway fees on every sale. FunnelKit Lite is free on WordPress.org and builds a basic optimized checkout and simple funnels. Basic is $99.50 for the first year and renews at $129/yr, and it is checkout only: no sales funnels or upsells. Plus at $149.50 first year (renewing $299/yr) is where funnels, A/B testing, order bumps and one-click upsells arrive. Professional at $199.50 first year (renewing $399/yr) adds the Autonami automation engine with CRM profiles and email and SMS broadcasts, and it is the tier most buyers actually want. Elite at $299.50 first year (renewing $599/yr) licenses the lot for up to 30 sites. There is no free trial on the paid plans, but every one carries a 14-day money-back guarantee.

Convertri runs three plans, Convert, Scale and Maximize, and shows their figures only behind a monthly or annual toggle on its pricing page. Convert is landing pages for starters. Scale is the one most buyers want, because it adds full funnels, memberships and dynamic text replacement. Maximize adds the one-click page importer, custom HTML, multiple domains and removes the traffic cap. Every plan comes with a 14-day free trial, and going over your traffic allowance does not cut you off: extra traffic is $30 per 250,000 impressions. Like FunnelKit, Convertri is not a processor, so your gateway fees are yours.

So the honest match is FunnelKit Professional against Convertri Scale. Neither carries a platform cut on your sales, which is the thing to hold onto. FunnelKit's cost is an annual licence that renews higher than the first-year price; Convertri's is a monthly subscription plus metered traffic. The price question is really the product question, and that is where the decision lives.

FunnelKit owns your store's checkout, inside WordPress

FunnelKit's whole case is that it fixes WooCommerce's weakest link without moving you off it. The default WooCommerce checkout leaks sales; FunnelKit replaces it with a modern one or two-step checkout, adds order bumps, and runs true one-click post-purchase upsells. Long-term users credit it with real gains in average order value, and its WordPress.org rating sits above four stars across a thousand-plus reviews. For a store already on WooCommerce, that is a conversion upgrade with no migration.

The part that separates it from a pure checkout plugin is Autonami, its built-in CRM and automation engine. It runs email and SMS broadcasts, cart abandonment recovery and visual automations from the same dashboard as your funnels, so you do not bolt on a separate tool like ActiveCampaign. Reviewers who have tested it call it among the best CRMs for WordPress. And because it is a plugin rather than a hosted platform, your customer data stays in your own WordPress database and there are no per-transaction platform fees on top of your gateway.

The costs are real and specific. FunnelKit is WooCommerce-only, so the entire argument assumes you want to run on WordPress and keep it updated. Its A/B test splits traffic across separate page variants rather than testing under one URL, which matters to media buyers and far less to a store selling to an email or organic audience. And the automation engine carries a learning curve: the checkout is quick to stand up, but complex workflows take real time to configure the first time, and the useful tiers are the higher-priced ones.

Convertri is built for the page you point ad spend at

Speed is Convertri's actual product, and it is why it earns a place on a paid-traffic shortlist. Its accelerated page technology pre-builds pages and serves them from servers near the visitor. On Convertri's own benchmark a test page loaded in about half a second against 1.4 seconds on ClickFunnels. Treat a vendor benchmark as a vendor benchmark, but the direction is real: fewer paid clicks bounce before a fast page finishes loading.

Three things make it ad-friendly. The free-form editor gives pixel control most funnel builders withhold: you drag any element where you want it instead of fighting a fixed grid. Dynamic text replacement swaps page copy to match each ad keyword automatically, so one page serves many ad variations and holds a higher relevance score. And published pages are served separately from the app, so a dashboard outage does not take your live pages down. A native cart takes payment on the page through PayPal, Apple Pay and Stripe, with order bumps and one-click upsells built in.

Convertri's costs are its narrowness and its support. It is a page-and-funnel builder, not a suite: there is no built-in email, no webinars and no affiliate management, so you connect and pay for those elsewhere. Support and reliability draw mixed reports, and reviewers have described forms that stopped collecting leads for days. For a page you are paying to send traffic to, that variance is the risk to weigh.

Where both stop short

For all their differences, FunnelKit and Convertri share two limits that bite the moment you scale paid traffic. Neither runs a same-URL split test. FunnelKit's A/B test splits traffic across separate page variants, and Convertri's serves variants on separate URLs, so in both cases a new test can read to an ad platform as a different page and reset the optimisation it has built on the original link. And neither routes payments across more than one merchant account: both run a single processor per sale, so a seller spreading volume or risk across several MIDs will outgrow them.

For a WooCommerce store selling to a warm list, or a creator running a clean funnel to an email audience, those gaps may never bite. For cold traffic at volume they change the shortlist, which is why the honest answer to this comparison includes a third name.

Where ElasticFunnels fits for paid traffic

ElasticFunnels is a funnel platform built for teams that run paid traffic, and it takes the paid-traffic slot here because it closes the two gaps FunnelKit and Convertri both leave open. Its lead feature is same-URL split testing: variants rotate server-side under one campaign link, so Meta, Google and TikTok keep their learning and a test never sends the ad back through review. It builds the pages too, including an AI builder that generates a page from a prompt or clones one from a URL.

Underneath the pages, the checkout hosts order bumps, one-click upsells, subscriptions and routing across several merchant accounts, and the whole funnel runs on one data layer. A click, an order, a rebill and a refund are a single record, with a CRM, automations, a call center and attribution on the same data, so nobody reconciles four exports to work out which ad angle actually made retained money. For a paid-traffic team, that is the stack FunnelKit assembles inside WordPress and Convertri asks you to bolt together, kept in one place instead.

Pricing is Starter $97 a month, Growth $197 and Scale $497, and every feature is on every plan; the tiers change the traffic, domains and automation runs you get, not the toolset. The trial is 14 days with no credit card, so you can build pages and a checkout before you pay. Revenue through an ElasticFunnels-hosted checkout carries a 0.5% platform fee; sales you run on external platforms and networks are not charged it.

The honest cost is its track record. ElasticFunnels is newer than FunnelKit or Convertri, and there is very little independent third-party review coverage to check its claims against, so until you run real volume through it you are largely taking the vendor's word for it. That thin outside record is what you would expect of a platform this recent, and it is the one place FunnelKit's thousand-plus WordPress reviews and Convertri's longer history count for more. It limits how much confidence another buyer's history can lend you; it does not touch the pages, checkout, CRM and attribution themselves, which the no-card trial lets you test before you move spend.

What long-term users report

FunnelKit's outside record is the stronger of the two named tools. It rates above four stars across more than a thousand WordPress.org reviews, and the praise is consistent: a checkout that lifts average order value, and an automation engine that genuinely replaces a separate email tool. The recurring criticism is the learning curve on complex automations and the fact that the useful features sit on the pricier annual tiers. The complaints are about effort and cost, not reliability, which is the reassuring kind.

Convertri scores 4.5 out of 5 on Capterra, it is a product of Architech Labs in Brighton, and it says more than 4,000 marketers and agencies have served over 200 million pages on it. The praise clusters on speed and on the design freedom of the editor. The criticism is uneven support: some users get fast, professional help for years, others call it slow and superficial, and the reports of forms that stopped collecting leads for days are the ones to price in if you are pointing ad budget at those pages.

Which one should you choose?

Between the named pair, FunnelKit is the stronger pick if you are already on WooCommerce. It fixes the checkout, adds funnels, and gives you a CRM with email and SMS automation inside the install you already run, with no platform cut on sales and your data in your own database. Its costs are that it is WordPress-only, that the good tiers renew higher than their first-year price, and that the automation builder takes time to learn.

Convertri is the pick when you want a standalone, fast funnel for paid traffic and no WordPress to maintain. The pages load quickly, the native cart with bumps and upsells is built in, dynamic text matches copy to each ad, and live pages survive a dashboard outage. Its real costs are mixed support and reliability reports, including forms that stopped collecting leads for days, and the fact that you supply email and everything else around it.

And if the business runs on cold paid traffic, weigh ElasticFunnels alongside both, because same-URL testing, routing across merchant accounts and one customer record across ads, orders and rebills are the parts neither of these two covers. Prove the workflow in its 14-day no-card trial before you move volume.

Pick FunnelKit if you already run a WooCommerce store and want to fix its checkout with order bumps and one-click upsells, plus a built-in CRM and email and SMS automation, without leaving WordPress; pick Convertri if you want a standalone, speed-first page and funnel builder for paid traffic, with a native cart and no WordPress to maintain.