# FunnelKit review (2026) · CheckoutScale > Source: https://checkoutscale.com/reviews/funnelkit ## FunnelKit review Checkout & funnel software review [Best of the category →](/best) FunnelKit is the pick if you run a WooCommerce store and want an optimized checkout with order bumps and one-click upsells, plus a built-in CRM and email and SMS automation, all inside WordPress. It is not built for media buyers who need same-URL split testing or payment routing across several merchant accounts. By [Marcus Reyes](/authors/marcus-reyes), Editor. Updated 27 September 2026. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. At a glance Our score 4.2 Starts at Free plan Best for WooCommerce stores that want an optimized checkout with order bumps and upsells plus a built-in CRM and email and SMS automation, without leaving WordPress Founded 2017 Website [Official site](https://funnelkit.com/) Quick answer **ElasticFunnels** is our top pick for most people. ElasticFunnels is the pick if you run paid ads and need to split-test whole checkouts under one URL and route payments across processors. * **ElasticFunnels.** Best for Paid-traffic teams that need same-URL split testing and multi-MID checkout on one data layer. From $97/mo. * **SamCart.** Best for Creators and digital sellers who want a fast, high-converting standalone checkout. From $79/mo. * **ClickFunnels.** Best for Beginners who want templates and fast, simple funnels in one familiar platform. From $97/mo. * **ThriveCart.** Best for Creators who want a high-converting checkout without a recurring subscription. From $495/mo. * **GoHighLevel.** Best for Agencies and lead-gen businesses that need CRM and follow-up behind the funnel. From $97/mo. * **Kartra.** Best for coaches and course creators who want one login instead of a stack of tools. From $59/mo. * **Paddle.** Best for software, SaaS and digital-product sellers who want tax and compliance handled. * **Checkout Champ.** Best for high-volume direct-response brands that have outgrown a single processor. From $300/mo. * **Gumroad.** Best for creators selling a first digital product without a monthly fee. Has a free tier. * **Kajabi.** Best for established coaches and creators running their whole business from one dashboard. From $179/mo. * **Lemon Squeezy.** Best for software, SaaS and digital-product sellers who want tax handled for them. Has a free tier. * **PayKickstart.** Best for subscription sellers and affiliate-driven launches that want checkout, recurring billing and a referral program in one account. From $79/mo. * **Systeme.io.** Best for beginners and solo creators who want a truly free way to run funnels, email and courses in one place. Has a free tier. * **CartFlows.** Best for WooCommerce store owners who want a better checkout with order bumps, upsells and A/B testing without leaving WordPress. Has a free tier. * **ClickBank.** Best for direct-response digital and supplement offers that want a built-in affiliate army. Has a free tier. * **Digistore24.** Best for European and global direct-response offers that want a reseller plus a built-in affiliate network. Has a free tier. * **FastSpring.** Best for SaaS and digital-product sellers who want worldwide tax handled. * **FunnelKit.** Best for WooCommerce stores that want an optimized checkout with order bumps and upsells plus a built-in CRM and email and SMS automation, without leaving WordPress. Has a free tier. You have probably run into FunnelKit the way most WooCommerce store owners do. You wanted a real checkout, order bumps and post-purchase upsells, not the plain WooCommerce checkout, and every WordPress thread eventually named it. It used to be called WooFunnels, which is why some of the reviews you found say one name while the plugin says another. So the question you arrived with is the right one. Is FunnelKit the genuine article, and will you regret building your store on it? The short answer: it is real, it is not a reskin of someone else's code, and the vendor says more than 40,000 stores run it with over a thousand five-star reviews on WordPress.org. It is made by Wisetr, and it has shipped the same product under two names since 2017\. Whether you regret it comes down to one thing: what you are actually trying to do. ### What FunnelKit is FunnelKit is a sales funnel builder for WordPress and WooCommerce. It swaps the default WooCommerce checkout for an optimized one, single or multi-step, with express pay, address autocomplete and a sliding cart. On top of that it adds the two levers that lift average order value: rule-based order bumps on the checkout, and true one-click post-purchase upsells and downsells that do not ask for card details again. You can A/B test any step and watch the revenue per funnel in its own analytics. What separates it from a plain checkout plugin like CartFlows is the second half of the product. FunnelKit ships a built-in marketing engine, Autonami, with a CRM, contact profiles, email and SMS broadcasts, cart abandonment recovery and a visual automation builder. Reviewers who have tested both describe it as being like ActiveCampaign inside WordPress. If you have been paying for a separate email tool alongside your funnel builder, that is the cost FunnelKit is trying to fold into one licence. ### Where it fits, and where it does not FunnelKit is built for a WooCommerce store that wants to sell harder to the traffic it already has: a warm list, organic search, repeat buyers. For that store it is one of the most complete tools in the WordPress ecosystem, and its support is the thing users praise most consistently. It is not built for a media buyer scaling cold paid traffic, and two gaps decide that. Its A/B testing splits traffic across separate page variants, which an ad platform can read as different pages and re-learn against, unlike the same-URL split testing a paid-traffic checkout needs. And it runs through a single WooCommerce gateway, with no routing across several merchant accounts, so a high-risk or high-volume seller who spreads payments across MIDs will outgrow it. Neither gap matters to a store on one Stripe account selling to an email list. Both matter a great deal if you buy your clicks. ### The catch worth knowing The breadth that makes FunnelKit capable also makes it slower to learn than the simpler CartFlows. The checkout side goes up in an afternoon. The automation builder is where the hours go, and reviewers are candid that complex workflows take real time to get right the first time. Pricing is the other friction: the automation engine sits on the Professional plan and up, first-year discounts renew at full price, and FunnelKit retired its lifetime deal, so it is an annual subscription that costs more than CartFlows at matching tiers. Read the pricing breakdown below before you pick a plan, because the tier you need depends on whether you want the CRM. ##### What works * It fixes WooCommerce's weakest link. A modern one or two-step checkout, order bumps and true one-click post-purchase upsells replace the default checkout, and long-term users credit it with real gains in average order value. * The built-in CRM and automation engine is the real differentiator. Autonami runs email and SMS broadcasts, cart abandonment recovery and visual automations from the same dashboard as your funnels, so you do not bolt on a separate tool like ActiveCampaign. Reviewers who tested it call it the best CRM for WordPress. * It is a plugin, not a processor, so there are no per-transaction platform fees and your customer data stays in your own WordPress database. You keep whatever WooCommerce gateway you already use. * There is a genuine free version on WordPress.org and a 14-day money-back guarantee on the paid plans, so you can build a working checkout and watch it convert before you commit. ##### What to watch * No same-URL split testing. Its A/B test splits traffic across page variants an ad platform can read as separate pages, which can reset campaign learning. That matters most to media buyers optimising cold traffic, and far less to a store selling to an organic or email audience. * Payments run through a single WooCommerce gateway with no routing across merchant accounts. Sellers who spread volume across several merchant accounts will need a different platform for that; a store on one Stripe account will not miss it. * The full feature set carries a learning curve. Reviewers note that complex automation workflows take real time to configure correctly the first time. The checkout side is quick to set up; the automation builder is where the hours go. * It is WooCommerce-only and billed by the year, with no lifetime deal any more. The automation engine sits on higher tiers, first-year discounts renew at full price, and it costs more than CartFlows at matching tiers. It is also one more plugin to keep updated against your theme and WordPress. [ ](/assets/tools/funnelkit/features/one-click-upsells-and-order-bumps.png) One-click upsells and order bumps.A "Dynamic Upselling" panel with a branching offer-path diagram: an initial "Buy 1" offer splitting on Yes/No into further Buy 2 through Buy 7 offers and ending at a Thank You page. Screenshot: [funnelkit.com](https://funnelkit.com/woocommerce-one-click-upsells-upstroke/), Sep 2026 [ ](/assets/tools/funnelkit/features/optimized-woocommerce-checkout.png) Optimized WooCommerce checkout.An "Express Checkout" panel showing a FunnelKit checkout form with Google Pay and PayPal express-pay buttons above Contact Information and Shipping Address fields. Screenshot: [funnelkit.com](https://funnelkit.com/woocommerce-checkout-pages-aero/), Sep 2026 #### What buyers keep saying Research: unverified ##### The built in CRM and automation engine is the real reason to pick it ↑ frequently praised What separates FunnelKit from a plain checkout plugin is Autonami, its built-in CRM, email and SMS engine. Reviewers who tested it call it the best CRM for WordPress and liken it to ActiveCampaign running inside WordPress, and note that CartFlows has no native email automation and leans on third-party tools instead. Cart abandonment recovery, broadcasts and visual automations run from the same dashboard as the funnels. > “like Active Campaign, but on steroids – inside of WordPress.” WagePirate [Blog: FunnelKit Automations Review 2026: The BEST CRM for WordPres... ](https://wagepirate.com/review/funnelkit-automations/) > “CartFlows has no native email automation and requires third-party tools like ActiveCampaign.” BloggingX [Blog: FunnelKit vs. CartFlows (2026): Things Have Changed ](https://bloggingx.com/funnelkit-vs-cartflows/) ##### The full feature set carries a learning curve The breadth that makes FunnelKit powerful also makes it slower to master. Reviewers report that setting up complex automation workflows takes real time to get right on the first attempt, and that the plugin has a steeper learning curve than the simpler CartFlows. > “complex workflows taking real time to configure correctly on the first attempt” WagePirate [Blog: FunnelKit Review 2026: This, CartFlows, ClickFunnels or… ](https://wagepirate.com/review/funnelkit/) ##### Pricing is tiered and gated, and there is no lifetime deal any more Order bumps, one-click upsells and the automation engine sit on higher plans, which one reviewer called an unnecessarily complicated pricing model. FunnelKit also retired its lifetime licence, so unlike CartFlows it is an annual subscription only, and it costs more than CartFlows at comparable tiers. > “unnecessarily complicated” WPnomy [Blog: FunnelKit aka WooFunnels Review (2026): The Best WooCommerce... ](https://wpnomy.com/funnelkit-review/) ##### Support is a consistent bright spot ↑ frequently praised Across independent reviews and vendor testimonials, the support team is repeatedly singled out as fast and thorough, described by one long-term reviewer as respectful, efficient and helpful. > “respectful, efficient, and helpful” Advanced Coupons [Blog: FunnelKit Review (2026): An Advanced Coupons User's Take ](https://advancedcouponsplugin.com/funnelkit-review-advanced-coupons/) ### What FunnelKit costs | Plan | Price | Sites | Includes | | ------------ | ---------- | -------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | Free (Lite) | $0 | 1 site | The WordPress.org version: a basic optimized checkout and simple funnels. | | Basic | $99.50/yr | 1 site | Store checkout: conversion templates, single and multi-step checkout, slide cart, thank-you pages and abandoned cart recovery. No sales funnels or upsells. Renews at $129/yr. | | Plus | $149.50/yr | 2 sites | Adds unlimited sales funnels, A/B testing, order bumps and one-click upsells. Renews at $299/yr. | | Professional | $199.50/yr | 3 sites | Adds the Automations engine: CRM contact profiles, email and SMS broadcasts and the visual automation builder. FunnelKit's best-value tier. Renews at $399/yr. | | Elite | $299.50/yr | 30 sites | Everything in Professional, licensed for up to 30 sites. Renews at $599/yr. | FunnelKit Lite is free on WordPress.org and builds a basic checkout and simple funnels. Paid plans are billed annually at an introductory first-year price and renew at the full price shown in the table: Basic renews at $129/yr, Plus at $299/yr, Professional at $399/yr and Elite at $599/yr. Every plan has a 14-day money-back guarantee rather than a free trial, and FunnelKit no longer sells a lifetime licence. It is a WordPress plugin, not a payment processor, so you still pay your own WooCommerce gateway's fees on every sale. Verified against the vendor's pricing page on 2026-09-28. ### Frequently asked questions How much does FunnelKit cost? FunnelKit has a free Lite plugin on WordPress.org for a basic checkout and funnels. Paid plans are billed annually at an introductory first-year price and renew higher: Basic renews at $129 a year (store checkout only), Plus at $299 (which adds sales funnels, order bumps, one-click upsells and A/B testing), Professional at $399 (which adds the CRM and email and SMS automation engine) and Elite at $599 for up to 30 sites. The tiers are in the table above. Does FunnelKit offer a free trial? Not a trial, but two things close to one. There is a free Lite version on WordPress.org that never expires, and every paid plan carries a 14-day money-back guarantee. FunnelKit no longer sells a lifetime licence, so the paid plans are annual subscriptions that renew at full price after the discounted first year. Is FunnelKit built for high-volume paid traffic? Partly. It has the checkout-conversion levers a paid-traffic seller wants, order bumps, one-click upsells and A/B testing, plus a built-in CRM and email and SMS automation. But it has no same-URL split testing and no routing across merchant accounts, and it runs through a single WooCommerce gateway. It suits a WooCommerce store selling harder to a warm or organic audience more than a media buyer scaling cold traffic across several processors. ### What we read #### From FunnelKit * * One-click upsells and order bumps * Optimized WooCommerce checkout #### Other sources 5 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[wagepirate-autonami\] [FunnelKit Automations Review 2026: The BEST CRM for WordPress & WooCommerce ](https://wagepirate.com/review/funnelkit-automations/) Blog 2. \[wagepirate-review\] [FunnelKit Review 2026: This, CartFlows, ClickFunnels or… ](https://wagepirate.com/review/funnelkit/) Blog 3. \[wpnomy\] [FunnelKit aka WooFunnels Review (2026): The Best WooCommerce Funnel Builder? ](https://wpnomy.com/funnelkit-review/) Blog 4. \[advancedcoupons\] [FunnelKit Review (2026): An Advanced Coupons User's Take ](https://advancedcouponsplugin.com/funnelkit-review-advanced-coupons/) Blog 5. \[bloggingx-vs\] [FunnelKit vs. CartFlows (2026): Things Have Changed ](https://bloggingx.com/funnelkit-vs-cartflows/) Blog ### Changelog * 27 September 2026 – First published. Pricing and features verified against the vendor's own pages. ### Related reading * [FunnelKit pricing explained](/reviews/funnelkit/pricing) * [FunnelKit alternatives](/alternatives/funnelkit) * [Best checkout & funnel software for paid traffic](/best) * [How we research](/methodology) Written by Last checked 2026-09-28 --- We rank the platforms that build the pages and host the checkout for teams running paid traffic: order bumps, one-click upsells, split-testing whole checkouts, different checkouts per traffic source, and payment routing for high-risk verticals. CheckoutScale [Top ↑](#main) We may earn a commission when you buy through links on this page. It never affects our rankings. © 2026 CheckoutScale. Independent and reader-supported.