# Kartra vs FunnelKit · CheckoutScale > Source: https://checkoutscale.com/compare/kartra-vs-funnelkit ## Kartra vs FunnelKit Head-to-head [All head-to-heads →](/compare) Pick Kartra if you sell courses, coaching or memberships and want pages, email, a checkout, courses and a membership site behind one hosted login with nothing to install; pick FunnelKit if you already run a WooCommerce store and want an optimized checkout with order bumps and one-click upsells plus a built-in CRM and email and SMS automation, without leaving WordPress. By [Marcus Reyes](/authors/marcus-reyes), Editor. Updated 27 September 2026. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. Quick answer **Kartra** is our top pick for most people. Kartra is the pick if you are a coach or creator who wants pages, email, checkout, courses and memberships on one login, and you can live with a slow builder. It is not built for paid-traffic direct response, where same-URL split testing and payment routing matter more. * **Kartra.** Best for coaches and course creators who want one login instead of a stack of tools. From $59/mo. * **FunnelKit.** Best for WooCommerce stores that want an optimized checkout with order bumps and upsells plus a built-in CRM and email and SMS automation, without leaving WordPress. Has a free tier. ### Side by side | | Kartra | FunnelKit | | --------------------- | ------- | -------------------- | | From | $59/mo | Free, then $99.50/yr | | Same-URL split test | No | No | | Multi-MID routing | No | No | | Order bumps & upsells | Yes | Yes | | Free trial | 14 days | Free plan | Kartra and FunnelKit both bundle a checkout with order bumps and one-click upsells, and both wrap a built-in email and marketing engine around it, which is how two products this different end up on the same shortlist. Look at what each one actually is and the deciding question is not whose feature list is longer. It is what you sell and where you want it to live. Kartra is a hosted marketing suite for coaches and creators: pages, email, a checkout, courses and a membership site behind one login you never have to host. FunnelKit is a plugin you add to a WooCommerce store you already run, so the checkout, the upsells and the marketing all live inside your own WordPress site and your own database. If you are genuinely down to these two, you are choosing between running your whole business on a platform someone else hosts and upgrading a store you already own and manage yourself. #### What each one actually is Kartra comes at this from the creator side. One login covers landing pages, marketing email and SMS, a capable checkout, online courses, a membership site and an affiliate center, so a solo coach stops paying for and wiring together five or six separate tools. The checkout is genuinely good: order bumps, one-click upsells, coupons and subscription billing, with no platform fee on your sales from the Starter plan up. There is a deep library of templates and done-for-you campaigns, so you are not starting from a blank page. What Kartra is not is a paid-traffic tool. The checkout connects a single payment processor, its A/B testing is page-level rather than same-URL, and there is no routing across merchant accounts. Long-term users keep naming the same two problems: a page builder that feels slow and laggy on simple edits, and support that can take days to answer and sometimes leaves issues open for weeks. FunnelKit comes at the funnel from the WordPress side. It used to be called WooFunnels, which is why some reviews use one name while the plugin says another. It replaces WooCommerce's weak default checkout with a modern one or two-step flow with express pay, adds rule-based order bumps and true one-click post-purchase upsells, and A/B tests any funnel step. Its real differentiator is a built-in marketing engine, Autonami: a CRM with contact profiles, email and SMS broadcasts, cart abandonment recovery and a visual automation builder, all in the same dashboard as your funnels. Because it is a plugin and not a processor, there are no per-sale platform fees and your customer data stays in your own database. You keep whatever single WooCommerce gateway you already run, and you pay that gateway's fees, plus your own WordPress hosting. #### Where each one wins For a coach, consultant or course creator selling knowledge to a warm audience, Kartra wins, and it is not close on breadth. If what you sell is a course, a coaching program or a membership, the course player, the membership tiers and the affiliate center being built in beats stitching a checkout plugin to a separate course platform. It is hosted, so there is no WordPress to secure, no plugins to keep compatible and no theme conflict to debug the night before a launch. For a business selling its own expertise, that one-login consolidation is the whole point of paying for a suite. FunnelKit has no course player, no membership tiers and no community, because it was never built to sell knowledge products. For a store already running on WordPress and WooCommerce, FunnelKit wins just as clearly, and for a fraction of the money. If you have already built your site on WordPress, moving to a hosted suite like Kartra means rebuilding it somewhere else, paying monthly for the privilege, and carrying a course-and-membership platform you may never use. FunnelKit lets you keep the site, the theme and the catalogue you already have and upgrade the checkout, with the two levers that actually raise average order value, order bumps and one-click upsells, plus a full CRM with email and SMS automation reading your existing orders. Buying Kartra to fix a WooCommerce checkout would be renting an entire marketing suite to solve a plugin-sized problem. Ask which describes you, because the two answer different questions. #### On the checkout and the marketing engine This is the part worth slowing down on, because both of these bundle email, which makes them look more alike than they are. The difference is what the marketing is built around. Kartra's email is built around your list and your courses: broadcasts to subscribers, sequences after a purchase, and nudges tied to how far a student has got through a program. FunnelKit's Autonami is built around WooCommerce order data: cart abandonment recovery on real carts, post-purchase SMS, and customer profiles assembled from actual store purchases. Neither is a lightweight bolt-on. Independent WordPress reviewers who tested Autonami call it the best CRM for WordPress, and Kartra's email is enough to run a launch calendar without a second tool. Which one fits depends on whether your contacts are course buyers on a list or shoppers in a store. At the checkout itself the two are close. Both give you order bumps and true one-click post-purchase upsells, both handle subscriptions and coupons, and both run through a single payment processor you connect yourself. The one thing worth saying plainly is what neither does. Neither Kartra nor FunnelKit rotates a whole funnel server-side under one URL: Kartra does no same-URL split testing at all, and FunnelKit's step-level A/B splits traffic across separate page variants that an ad platform can read as different pages, which can reset campaign learning and send a new URL back through review. And neither routes payments across more than one merchant account. For a coach selling to an organic or email audience, none of that matters. For a media buyer optimising cold traffic, it is close to the whole decision, which is why a third name belongs on this page. #### If you run paid traffic: a third name to weigh There is a gap both of these leave, and for a media buyer it can decide the whole thing. Neither Kartra nor FunnelKit lets you split-test the whole funnel under a single URL, and neither spreads payments across more than one account. If either mechanic is central to how you buy media, ElasticFunnels is the name to put beside these two. ElasticFunnels is a funnel platform built for teams that live on paid traffic. Same-URL split testing is its lead feature and it is the one both other tools lack: variants rotate server-side under one campaign link, so Meta, Google and TikTok keep their learning and a new test never trips ad review. It is not only a testing tool. It builds the pages, with an AI builder that generates one from a prompt or clones one from a URL, and its checkout runs order bumps, one-click upsells, subscriptions and routing across several merchant accounts, so it covers the payment-routing ground neither of the other two reaches while building and testing pages the way neither of them does. The click, the order, the rebill and the refund land on one timeline with a CRM and attribution, which is the reconciliation work a paid-traffic team usually splits across four separate tools. Every feature is on every plan, and the plans differ by traffic: $97 a month on Starter, $197 on Growth and $497 on Scale, with a 14-day trial and no card required. EF-hosted checkouts carry a 0.5% fee on the revenue you route through them, and sales you run on outside platforms and networks are not charged. The honest catch is age. ElasticFunnels is newer than either Kartra or FunnelKit, and there is very little independent third-party review coverage to check its claims against, so until you push real volume through it you are largely taking the vendor's word for it. That is what you would expect of a platform this recent, and it is the one place Kartra's years of reviews and FunnelKit's install base count for more today. It is also why the no-card trial matters here: you can prove the same-URL split testing and the checkout on your own traffic before you move any spend, rather than deciding on the strength of the marketing. The thin outside coverage limits how far you can lean on other people's reviews. It does not change what the pages, the routing and the split testing do once your own numbers run through them. Our [ElasticFunnels review](/reviews/elasticfunnels), [ElasticFunnels vs Kartra](/compare/elasticfunnels-vs-kartra) and [ElasticFunnels vs FunnelKit](/compare/elasticfunnels-vs-funnelkit) have the full picture. #### Pricing, tier by tier The two do not price the same way, so comparing stickers misleads. Kartra bills monthly, with annual billing saving up to about 22%. Its Essentials plan is $59 a month, but that tier charges a 5% fee on your sales and caps you at one product, five pages and 500 contacts, so the first tier a real business uses is Starter at $119 a month, which drops the sales fee to zero and lifts the caps to unlimited pages, products and courses with 2,500 contacts. Above that Kartra runs $229 a month on Growth and $549 on Professional, with capability gated by tier. There is a 14-day trial that asks for a card, backed by a 30-day money-back guarantee. Payment-processor fees always apply on top. FunnelKit bills annually, not monthly, which the table above cannot show. There is a free Lite version on WordPress.org that builds a basic checkout and simple funnels. Basic is $99.50 for the first year and renews at $129, but it covers the store checkout only, with no funnels or upsells. Funnels, A/B testing, order bumps and one-click upsells arrive on Plus at $149.50, renewing at $299 a year. The Autonami CRM with email and SMS automation arrives on Professional at $199.50, renewing at $399, which the vendor calls its best-value tier. Elite covers up to 30 sites at $299.50, renewing at $599\. Those are introductory first-year prices, there is a 14-day money-back guarantee rather than a free trial, and FunnelKit no longer sells a lifetime licence. On top of the plan you still pay your WooCommerce gateway's own rate on every sale and your WordPress hosting. Count it against your situation rather than the headline number. For a store already paying for WordPress hosting, FunnelKit at $199.50 for the first year is dramatically cheaper than $119 a month, and the maths is not close. For a creator with no site yet who wants the courses, memberships and email as well as the checkout, Kartra's monthly bill buys the whole hosted business in one place, and you never touch a server. The cheaper sticker is FunnelKit; the cheaper answer depends on whether you were going to run WordPress anyway, and on how much of a marketing suite you actually need. #### The short version These two rarely stay on the same shortlist for long, because they fit different businesses. Pick Kartra if you sell courses, coaching or memberships and want pages, email, a checkout, courses and a membership site behind one hosted login with nothing to install, and you can live with a single-processor checkout and a builder users call slow. Our [Kartra review](/reviews/kartra) covers where the builder drags and where support falls short. Pick FunnelKit if you already run a WooCommerce store and want an optimized checkout with order bumps and one-click upsells plus a built-in CRM and email and SMS automation, without leaving WordPress, and you can live with a single WooCommerce gateway and annual billing; the [FunnelKit review](/reviews/funnelkit) has the detail on Autonami and where the annual pricing bites. And if your traffic is cold paid clicks, weigh ElasticFunnels alongside them, because it is the one of the three that split-tests the whole funnel under a single URL and routes payments across accounts. All three, and the rest of the field, are in [the full ranking](/best). ### Kartra: strengths and trade-offs ##### What works * One login for pages, email, checkout, courses and a membership site, which for a solo coach replaces five separate subscriptions and the work of wiring them together. * The checkout is genuinely capable: order bumps, one-click upsells, coupons and subscription billing, with no platform fee on your sales from the Starter plan up. * Deep control over the details, like discount-code rules and pricing options, plus a large library of templates and done-for-you campaigns so you are not starting from a blank page. ##### What to watch * The page builder is the top long-term complaint: users report it as slow and laggy, with simple edits taking longer than they should. * Support can be slow. Long-term customers report responses that take days and some issues left open for weeks. * It is built for coaches and creators, not paid-traffic direct response: there is no same-URL split testing and the checkout runs a single processor, so it will not rotate whole checkouts under one URL or route volume across merchant accounts. ### FunnelKit: strengths and trade-offs ##### What works * It fixes WooCommerce's weakest link. A modern one or two-step checkout, order bumps and true one-click post-purchase upsells replace the default checkout, and long-term users credit it with real gains in average order value. * The built-in CRM and automation engine is the real differentiator. Autonami runs email and SMS broadcasts, cart abandonment recovery and visual automations from the same dashboard as your funnels, so you do not bolt on a separate tool like ActiveCampaign. Reviewers who tested it call it the best CRM for WordPress. * It is a plugin, not a processor, so there are no per-transaction platform fees and your customer data stays in your own WordPress database. You keep whatever WooCommerce gateway you already use. * There is a genuine free version on WordPress.org and a 14-day money-back guarantee on the paid plans, so you can build a working checkout and watch it convert before you commit. ##### What to watch * No same-URL split testing. Its A/B test splits traffic across page variants an ad platform can read as separate pages, which can reset campaign learning. That matters most to media buyers optimising cold traffic, and far less to a store selling to an organic or email audience. * Payments run through a single WooCommerce gateway with no routing across merchant accounts. Sellers who spread volume across several merchant accounts will need a different platform for that; a store on one Stripe account will not miss it. * The full feature set carries a learning curve. Reviewers note that complex automation workflows take real time to configure correctly the first time. The checkout side is quick to set up; the automation builder is where the hours go. * It is WooCommerce-only and billed by the year, with no lifetime deal any more. The automation engine sits on higher tiers, first-year discounts renew at full price, and it costs more than CartFlows at matching tiers. It is also one more plugin to keep updated against your theme and WordPress. Our pick ### Kartra Kartra is the pick if you are a coach or creator who wants pages, email, checkout, courses and memberships on one login, and you can live with a slow builder. It is not built for paid-traffic direct response, where same-URL split testing and payment routing matter more. ### Frequently asked questions Is Kartra or FunnelKit better for paid traffic? Pick Kartra if you sell courses, coaching or memberships and want pages, email, a checkout, courses and a membership site behind one hosted login with nothing to install; pick FunnelKit if you already run a WooCommerce store and want an optimized checkout with order bumps and one-click upsells plus a built-in CRM and email and SMS automation, without leaving WordPress. Which is cheaper, Kartra or FunnelKit? Compare the "From" row in the table above. The cheaper sticker is not always cheaper at volume, once processing fees, add-ons and annual upgrades are counted. ### Related reading * [Kartra review](/reviews/kartra) * [FunnelKit review](/reviews/funnelkit) * [The full ranking](/best) --- We rank the platforms that build the pages and host the checkout for teams running paid traffic: order bumps, one-click upsells, split-testing whole checkouts, different checkouts per traffic source, and payment routing for high-risk verticals. CheckoutScale [Top ↑](#main) We may earn a commission when you buy through links on this page. It never affects our rankings. © 2026 CheckoutScale. Independent and reader-supported.