# Kajabi vs FunnelKit · CheckoutScale > Source: https://checkoutscale.com/compare/kajabi-vs-funnelkit ## Kajabi vs FunnelKit Head-to-head [All head-to-heads →](/compare) Pick Kajabi if you sell courses, coaching or memberships to a warm audience and want the course player, community, email and checkout under one hosted login; pick FunnelKit if you already run a WooCommerce store and want an optimized checkout with order bumps and one-click upsells plus a built-in CRM and email and SMS automation, without leaving WordPress. By [Marcus Reyes](/authors/marcus-reyes), Editor. Updated 27 September 2026. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. Quick answer **Kajabi** is our top pick for most people. Kajabi is a real, established platform that is genuinely good for coaches and course creators who want one login for courses, community, email and checkout. For a paid-traffic seller it is the wrong tool and an expensive one: the checkout runs a single processor with no same-URL split testing or payment routing, and plans start at $179 a month. * **Kajabi.** Best for established coaches and creators running their whole business from one dashboard. From $179/mo. * **FunnelKit.** Best for WooCommerce stores that want an optimized checkout with order bumps and upsells plus a built-in CRM and email and SMS automation, without leaving WordPress. Has a free tier. ### Side by side | | Kajabi | FunnelKit | | --------------------- | ------- | -------------------- | | From | $179/mo | Free, then $99.50/yr | | Same-URL split test | No | No | | Multi-MID routing | No | No | | Order bumps & upsells | Yes | Yes | | Free trial | 14 days | Free plan | Kajabi and FunnelKit both bundle a checkout, order bumps, one-click upsells and a built-in email and marketing engine, which is how two products this different land on the same shortlist. Look at what each one actually is and the deciding question is not whose feature list is longer. It is what you sell and where it lives. Kajabi is a hosted platform for knowledge products: courses, coaching, memberships and a community, with email and a checkout wrapped around them, all behind one login you never have to host. FunnelKit is a plugin you add to a WooCommerce store you already run, so the checkout, the upsells and the marketing all live inside your own WordPress site and your own database. If you are genuinely down to these two, you are choosing between selling knowledge to an audience that already knows you and selling products through a store you own and manage yourself. #### What each one actually is Kajabi comes at this from the creator side. One login covers online courses, coaching, memberships, a community, marketing email, landing pages and a checkout, so a solo expert stops paying for and wiring together five or six separate tools. It takes no cut of your sales, the pages and student experience look polished out of the box, and it has run since 2010 with the vendor claiming more than 100,000 businesses and over $12 billion in sales, so it is not going to disappear mid-launch. What it is not is a paid-traffic tool. The checkout connects a single payment processor, there is no same-URL split testing and no routing across merchant accounts, and long-term users describe support that is slow and mostly automated when a launch breaks. It is also the more expensive of the two, and prices rose across every plan in January 2026. FunnelKit comes at the funnel from the WordPress side. It used to be called WooFunnels, which is why some reviews use one name while the plugin says another. It replaces WooCommerce's weak default checkout with a modern one or two-step flow with express pay, adds rule-based order bumps and true one-click post-purchase upsells, and A/B tests any funnel step. Its real differentiator is a built-in marketing engine, Autonami: a CRM with contact profiles, email and SMS broadcasts, cart abandonment recovery and a visual automation builder, all in the same dashboard as your funnels. Because it is a plugin and not a processor, there are no per-sale platform fees and your customer data stays in your own database. You keep whatever single WooCommerce gateway you already run, and you pay that gateway's fees, plus your own WordPress hosting. #### Where each one wins For a coach, consultant or course creator selling to a warm audience, Kajabi wins, and it is not close on breadth. If your traffic is your email list, your webinar attendees and your community rather than cold ad clicks, the courses, memberships and email being built in beats stitching a checkout plugin to a separate course platform. It is hosted, so there is no WordPress to secure, no plugins to keep compatible and no theme conflict to debug the night before a launch. For a higher-ticket coaching or course business that keeps its own margin, taking no revenue share matters, and the polished student experience is the product your buyer actually experiences. FunnelKit has no course player, no membership tiers and no community, because it was never built to sell knowledge products. For a store already running on WordPress and WooCommerce, FunnelKit wins just as clearly, and for a fraction of the money. If you have already built your site on WordPress, moving to a hosted suite like Kajabi means rebuilding it somewhere else, paying monthly for the privilege, and carrying a course-and-community platform you may never use. FunnelKit lets you keep the site, the theme and the catalogue you already have and upgrade the checkout, with the two levers that actually raise average order value, order bumps and one-click upsells, plus a full CRM with email and SMS automation reading your existing orders. Buying Kajabi to fix a WooCommerce checkout would be renting an entire course platform to solve a plugin-sized problem. Ask which describes you, because the two answer different questions. #### On the checkout and the marketing engine This is the part worth slowing down on, because both of these bundle email, which makes them look more alike than they are. The difference is what the marketing is built around. Kajabi's email is built around your list and your courses: broadcasts to subscribers, sequences after a purchase, and nudges tied to how far a student has got through a program. FunnelKit's Autonami is built around WooCommerce order data: cart abandonment recovery on real carts, post-purchase SMS, and customer profiles assembled from actual store purchases. Neither is a lightweight bolt-on. Independent WordPress reviewers who tested Autonami call it the best CRM for WordPress, and Kajabi's email is enough to run a launch calendar without a second tool. Which one fits depends on whether your contacts are course buyers on a list or shoppers in a store. At the checkout itself the two are close. Both give you order bumps and true one-click post-purchase upsells, both handle subscriptions and coupons, and both run through a single payment processor you connect yourself. The one thing worth saying plainly is what neither does. Neither Kajabi nor FunnelKit rotates a whole funnel server-side under one URL: Kajabi does no same-URL split testing at all, and FunnelKit's step-level A/B splits traffic across separate page variants that an ad platform can read as different pages, which can reset campaign learning and send a new URL back through review. And neither routes payments across more than one merchant account. For a store selling to an organic or email audience, none of that matters. For a media buyer optimising cold traffic, it is close to the whole decision, which is why a third name belongs on this page. #### If you run paid traffic: a third name to weigh There is a gap both of these leave, and for a media buyer it can decide the whole thing. Neither Kajabi nor FunnelKit lets you split-test the whole funnel under a single URL, and neither spreads payments across more than one account. If either mechanic is central to how you buy media, ElasticFunnels is the name to put beside these two. ElasticFunnels is a funnel platform built for teams that live on paid traffic. Same-URL split testing is its lead feature and it is the one both other tools lack: variants rotate server-side under one campaign link, so Meta, Google and TikTok keep their learning and a new test never trips ad review. It is not only a testing tool. It builds the pages, with an AI builder that generates one from a prompt or clones one from a URL, and its checkout runs order bumps, one-click upsells, subscriptions and routing across several merchant accounts, so it covers the payment-routing ground neither of the other two reaches while building and testing pages the way neither of them does. The click, the order, the rebill and the refund land on one timeline with a CRM and attribution, which is the reconciliation work a paid-traffic team usually splits across four separate tools. Every feature is on every plan, and the plans differ by traffic: $97 a month on Starter, $197 on Growth and $497 on Scale, with a 14-day trial and no card required. EF-hosted checkouts carry a 0.5% fee on the revenue you route through them, and sales you run on outside platforms and networks are not charged. The honest catch is age. ElasticFunnels is newer than either Kajabi or FunnelKit, and there is very little independent third-party review coverage to check its claims against, so until you push real volume through it you are largely taking the vendor's word for it. That is what you would expect of a platform this recent, and it is the one place Kajabi's decade of reviews and FunnelKit's install base count for more today. It is also why the no-card trial matters here: you can prove the same-URL split testing and the checkout on your own traffic before you move any spend, rather than deciding on the strength of the marketing. The thin outside coverage limits how far you can lean on other people's reviews. It does not change what the pages, the routing and the split testing do once your own numbers run through them. Our [ElasticFunnels review](/reviews/elasticfunnels), [ElasticFunnels vs Kajabi](/compare/elasticfunnels-vs-kajabi) and [ElasticFunnels vs FunnelKit](/compare/elasticfunnels-vs-funnelkit) have the full picture. #### Pricing, tier by tier The two do not price the same way, so comparing stickers misleads. Kajabi bills as a flat monthly subscription and it is the more expensive of the pair: Basic is $179 a month, Growth $249 and Pro $499, each about 20% cheaper billed annually. It takes no revenue share, though card processing still applies, and prices rose across all plans in January 2026\. There is a 14-day free trial with a card required and a 30-day money-back guarantee. The popular Growth plan works out to $2,388 a year before processing, which is hard to justify until you are already selling consistently. FunnelKit bills annually, not monthly, which the table above cannot show. There is a free Lite version on WordPress.org that builds a basic checkout and simple funnels. Basic is $99.50 for the first year and renews at $129, but it covers the store checkout only, with no funnels or upsells. Funnels, A/B testing, order bumps and one-click upsells arrive on Plus at $149.50, renewing at $299 a year. The Autonami CRM with email and SMS automation arrives on Professional at $199.50, renewing at $399, which the vendor calls its best-value tier. Elite covers up to 30 sites at $299.50, renewing at $599\. Those are introductory first-year prices, there is a 14-day money-back guarantee rather than a free trial, and FunnelKit no longer sells a lifetime licence. On top of the plan you still pay your WooCommerce gateway's own rate on every sale and your WordPress hosting. Count it against your situation rather than the headline number. For a store already paying for WordPress hosting, FunnelKit at $199.50 for the first year is dramatically cheaper than $179 a month, and the maths is not close. For a creator with no site yet who wants the courses, community and email as well as the checkout, Kajabi's monthly bill buys the whole hosted business in one place, and you never touch a server. The cheaper sticker is FunnelKit; the cheaper answer depends on whether you were going to run WordPress anyway, and on how much of a course platform you actually need. #### The short version These two rarely stay on the same shortlist for long, because they fit different businesses. Pick Kajabi if you sell courses, coaching or memberships to a warm audience and want the course player, community, email and checkout under one hosted login, and you can live with a single-processor checkout and a flat, rising subscription. Our [Kajabi review](/reviews/kajabi) covers where the bill climbs and where support falls short. Pick FunnelKit if you already run a WooCommerce store and want an optimized checkout with order bumps and one-click upsells plus a built-in CRM and email and SMS automation, without leaving WordPress, and you can live with a single WooCommerce gateway and annual billing; the [FunnelKit review](/reviews/funnelkit) has the detail on Autonami and where the annual pricing bites. And if your traffic is cold paid clicks, weigh ElasticFunnels alongside them, because it is the one of the three that split-tests the whole funnel under a single URL and routes payments across accounts. All three, and the rest of the field, are in [the full ranking](/best). ### Kajabi: strengths and trade-offs ##### What works * Genuinely one platform for the whole business. Courses, coaching, a community, memberships, email, landing pages and a checkout run under one login, so you stop paying for and wiring together five or six separate tools. * Kajabi takes no cut of your sales. You pay the plan fee and card processing, and the checkout handles order bumps, one-click upsells and subscriptions, so a higher-ticket coaching or course business keeps more of its revenue than on a percentage-fee storefront. * It is established and well-funded. Kajabi has run since 2010 and says more than 100,000 businesses have earned over $12 billion through it, so it is not a platform likely to disappear mid-launch. * The pages, checkout and student experience look polished out of the box, with a large template library, so a solo creator can ship a professional-looking course or membership without a designer. ##### What to watch * It is expensive, and prices rose again in January 2026\. Plans start at $179 a month, and the popular Growth plan is $2,388 a year before processing fees, which is hard to justify until you are already selling consistently. * Support is the most repeated long-term complaint. Even four-year customers describe chat that is mostly AI and replies that take hours or days, so do not count on fast human help when a launch breaks. * It is not built for paid-traffic direct response. The checkout runs a single processor, with no same-URL split testing and no multi-MID routing, so media buyers who need to rotate whole checkouts or spread volume across merchant accounts will hit a wall. For a coach selling to a warm audience, none of that applies. * Running the whole business inside one platform is its own risk. An outage or an account issue can take your site, courses, email and checkout down at once, and long-term users cite exactly that. ### FunnelKit: strengths and trade-offs ##### What works * It fixes WooCommerce's weakest link. A modern one or two-step checkout, order bumps and true one-click post-purchase upsells replace the default checkout, and long-term users credit it with real gains in average order value. * The built-in CRM and automation engine is the real differentiator. Autonami runs email and SMS broadcasts, cart abandonment recovery and visual automations from the same dashboard as your funnels, so you do not bolt on a separate tool like ActiveCampaign. Reviewers who tested it call it the best CRM for WordPress. * It is a plugin, not a processor, so there are no per-transaction platform fees and your customer data stays in your own WordPress database. You keep whatever WooCommerce gateway you already use. * There is a genuine free version on WordPress.org and a 14-day money-back guarantee on the paid plans, so you can build a working checkout and watch it convert before you commit. ##### What to watch * No same-URL split testing. Its A/B test splits traffic across page variants an ad platform can read as separate pages, which can reset campaign learning. That matters most to media buyers optimising cold traffic, and far less to a store selling to an organic or email audience. * Payments run through a single WooCommerce gateway with no routing across merchant accounts. Sellers who spread volume across several merchant accounts will need a different platform for that; a store on one Stripe account will not miss it. * The full feature set carries a learning curve. Reviewers note that complex automation workflows take real time to configure correctly the first time. The checkout side is quick to set up; the automation builder is where the hours go. * It is WooCommerce-only and billed by the year, with no lifetime deal any more. The automation engine sits on higher tiers, first-year discounts renew at full price, and it costs more than CartFlows at matching tiers. It is also one more plugin to keep updated against your theme and WordPress. Our pick ### Kajabi Kajabi is a real, established platform that is genuinely good for coaches and course creators who want one login for courses, community, email and checkout. For a paid-traffic seller it is the wrong tool and an expensive one: the checkout runs a single processor with no same-URL split testing or payment routing, and plans start at $179 a month. ### Frequently asked questions Is Kajabi or FunnelKit better for paid traffic? Pick Kajabi if you sell courses, coaching or memberships to a warm audience and want the course player, community, email and checkout under one hosted login; pick FunnelKit if you already run a WooCommerce store and want an optimized checkout with order bumps and one-click upsells plus a built-in CRM and email and SMS automation, without leaving WordPress. Which is cheaper, Kajabi or FunnelKit? Compare the "From" row in the table above. The cheaper sticker is not always cheaper at volume, once processing fees, add-ons and annual upgrades are counted. ### Related reading * [Kajabi review](/reviews/kajabi) * [FunnelKit review](/reviews/funnelkit) * [The full ranking](/best) --- We rank the platforms that build the pages and host the checkout for teams running paid traffic: order bumps, one-click upsells, split-testing whole checkouts, different checkouts per traffic source, and payment routing for high-risk verticals. CheckoutScale [Top ↑](#main) We may earn a commission when you buy through links on this page. It never affects our rankings. © 2026 CheckoutScale. Independent and reader-supported.