# ElasticFunnels vs FunnelKit · CheckoutScale > Source: https://checkoutscale.com/compare/elasticfunnels-vs-funnelkit ## ElasticFunnels vs FunnelKit Head-to-head [All head-to-heads →](/compare) Pick ElasticFunnels if you run paid ads and need to split-test whole funnels under one URL and route payments across several merchant accounts, with the click, order, rebill and refund on one data layer; pick FunnelKit if you already run a WooCommerce store and want an optimized checkout with order bumps and one-click upsells plus a built-in CRM and email and SMS automation, without leaving WordPress. By [Marcus Reyes](/authors/marcus-reyes), Editor. Updated 27 September 2026. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. Quick answer **ElasticFunnels** is our top pick for most people. ElasticFunnels is the pick if you run paid ads and need to split-test whole checkouts under one URL and route payments across processors. * **ElasticFunnels.** Best for Paid-traffic teams that need same-URL split testing and multi-MID checkout on one data layer. From $97/mo. * **FunnelKit.** Best for WooCommerce stores that want an optimized checkout with order bumps and upsells plus a built-in CRM and email and SMS automation, without leaving WordPress. Has a free tier. ### Side by side | | ElasticFunnels | FunnelKit | | --------------------- | -------------- | -------------------- | | From | $97/mo | Free, then $99.50/yr | | Same-URL split test | Yes | No | | Multi-MID routing | Yes | No | | Order bumps & upsells | Yes | Yes | | Free trial | 14 days | Free plan | ElasticFunnels and FunnelKit both end up on the same shortlist because both promise the same result: a funnel with a checkout that adds order bumps and one-click upsells. Look at what each one actually is, though, and the deciding question is not which builds a nicer page. It is which foundation you want to sit on. ElasticFunnels is a hosted funnel platform built for teams that run paid traffic. It builds the pages, hosts the checkout, and keeps the click, the order, the rebill and the refund on one data layer with a CRM and attribution, all in an account you log into with nothing to install. FunnelKit is a plugin you add to a WooCommerce store you already run, so it lives inside your own WordPress site and your own database. If you are genuinely down to these two, you are choosing between renting a platform tuned for ad traffic and upgrading the store you already own. ElasticFunnels is a funnel platform for teams that live on paid traffic: affiliates, product vendors, agencies and ecommerce brands. Its lead feature is same-URL split testing, and it is the reason most teams move to it. Variants rotate server-side under a single campaign link, so Meta, Google and TikTok keep their optimisation and a new test never sends the ad back through review. It is not only a testing tool. It builds the pages, with an AI builder that generates one from a prompt or clones one from a URL, and its checkout runs order bumps, one-click upsells, subscriptions and multi-MID routing, so a scaling operation can spread volume across more than one merchant account. Sessions, orders, rebills and refunds land on one timeline with a CRM, automations and a call center, which is the reconciliation work a paid-traffic team usually splits across four separate tools. Every feature is on every plan; the plans differ by how much traffic you push. The honest catch is age. ElasticFunnels is newer than FunnelKit, and there is very little independent third-party review coverage to check its claims against, so until you run real volume through it you are largely taking the vendor's word for it. That is what you would expect of a platform this recent, and the 14-day trial with no card exists precisely so you can prove the split testing and the checkout on your own traffic before you move any spend. The thin outside coverage limits how far you can lean on other buyers' reviews today. It does not change what the pages, the split testing or the multi-account routing do once your own numbers are running through them. FunnelKit comes at the same problem from the WordPress side. It used to be called WooFunnels, which is why some reviews use one name while the plugin says another. It swaps WooCommerce's weak default checkout for a modern one or two-step flow with express pay, adds rule-based order bumps and true one-click post-purchase upsells, and A/B tests any funnel step. Its real differentiator is a built-in marketing engine, Autonami: a CRM with contact profiles, email and SMS broadcasts, cart abandonment recovery and a visual automation builder, in the same dashboard as your funnels. Independent WordPress reviewers who tested it call it the best CRM for WordPress. Because it is a plugin and not a processor, there are no per-sale platform fees and your customer data stays in your own database, and you keep whatever WooCommerce gateway you already run. #### Where each one wins For a team buying cold traffic, ElasticFunnels wins on the two mechanics FunnelKit does not have. Same-URL split testing lets you test creative and pages without resetting the ad platform's learning, and multi-MID routing spreads orders across several merchant accounts so one processor is not a single point of failure. Both are central to how a media buyer scales, and both are missing from FunnelKit. Add the shared data layer, and the reconciliation that eats a paid-traffic team's week is done inside the same account that served the page, instead of across a funnel tool, a checkout, an email tool and a spreadsheet. For a store owner already running WooCommerce, FunnelKit wins just as clearly. You do not re-platform, you do not migrate your catalogue, and you do not pay a monthly fee to a hosted platform for pages you could build on the site you already own. You get the optimized checkout, the order bumps and the upsells, plus a full CRM with email and SMS automation, from one plugin that reads your existing orders and customers. If your traffic is organic search, email and repeat buyers, keeping everything inside WordPress beats renting a hosted funnel and stitching it to a separate email tool. The two describe different sellers, so the honest first question is which one describes you. #### On split testing and the checkout At the checkout, the two are closer than their marketing suggests. Both give you order bumps and true one-click post-purchase upsells, and both handle subscriptions, so for a single offer either takes a card cleanly. The gap opens on either side of that checkout. On split testing, only ElasticFunnels rotates variants under one URL. FunnelKit's step-level A/B splits traffic across separate page variants an ad platform can read as different pages, which can reset campaign learning, so it works fine for an organic audience and poorly for a scaled ad campaign. On payments, ElasticFunnels routes across multiple merchant accounts while FunnelKit runs your single WooCommerce gateway. On lifecycle marketing, the advantage flips: FunnelKit's Autonami engine runs broadcasts, abandonment recovery and visual automations that go deeper than the light email most hosted funnel tools include, and it does it without a second subscription. So the split is clean. ElasticFunnels is the stronger tool in front of the sale for a paid-traffic funnel; FunnelKit is the stronger tool after it for a store that lives on repeat customers. #### Pricing, tier by tier The two do not price the same way, so comparing stickers misleads. ElasticFunnels bills monthly, at $97 on Starter, $197 on Growth and $497 on Scale, and every feature is on every plan, so the tiers differ only by traffic (visits, custom domains and automation runs), not by which features you unlock. There is a 14-day free trial with no card. EF-hosted checkouts carry a 0.5% fee on the revenue you route through them, on top of your processor's rate; sales you run on outside platforms and networks are not charged. Cross a plan limit and it bills the overage rather than forcing an upgrade. FunnelKit bills annually, and there is a genuinely free Lite version on WordPress.org that builds a basic checkout. The first paid tier, Basic, is $99.50 for the first year but covers the store checkout only, with no funnels or upsells. Funnels, A/B testing, order bumps and one-click upsells arrive on Plus at $149.50, and the Autonami CRM with email and SMS automation arrives on Professional at $199.50, which the vendor calls its best-value tier. Those are introductory first-year prices: Plus renews at $299 a year and Professional at $399\. There is a 14-day money-back guarantee rather than a free trial, no lifetime licence any more, and on top of the plan you pay your own WooCommerce gateway's fees and your own WordPress hosting. So the honest comparison is a predictable hosted monthly fee that includes everything against a lower annual fee that assumes you already carry the cost and the upkeep of a WordPress store. #### The short version Pick ElasticFunnels if you run paid ads and need to split-test whole funnels under one URL and route payments across several merchant accounts, with the click, order, rebill and refund on one data layer. Pick FunnelKit if you already run a WooCommerce store and want an optimized checkout with order bumps and one-click upsells plus a built-in CRM and email and SMS automation, without leaving WordPress, and your traffic is organic search, email and repeat buyers rather than cold ad spend. They rarely stay on the same shortlist for long, because they are built for different jobs. For the detail, read our [ElasticFunnels review](/reviews/elasticfunnels) and [FunnelKit review](/reviews/funnelkit), or see the [full ranking](/best). ### ElasticFunnels: strengths and trade-offs ##### What works * One data layer for the whole funnel: the click, the order, the rebill and the refund are a single record, so you stop reconciling four exports to work out which ad angle actually made money. * Same-URL split testing rotates variants server-side under one campaign link, so Meta, Google and TikTok keep their optimisation and a test never sends the ad back through review. * Custom checkouts with order bumps, one-click upsells, subscriptions and multi-MID routing are on every plan; plans differ by traffic, not by the tier you buy. ##### What to watch * It is newer than ClickFunnels or SamCart and there is still little independent third-party review coverage to check its claims against, so until you push real volume through it you are largely taking the vendor's word for it. That is what you would expect of a platform this recent, and the 14-day trial with no card lets you verify the parts you care about first. * EF-hosted checkouts carry a 0.5% platform fee on processed revenue, on top of your processor's rate. It applies only to volume you route through EF: sales you run on external platforms and networks are not charged. ### FunnelKit: strengths and trade-offs ##### What works * It fixes WooCommerce's weakest link. A modern one or two-step checkout, order bumps and true one-click post-purchase upsells replace the default checkout, and long-term users credit it with real gains in average order value. * The built-in CRM and automation engine is the real differentiator. Autonami runs email and SMS broadcasts, cart abandonment recovery and visual automations from the same dashboard as your funnels, so you do not bolt on a separate tool like ActiveCampaign. Reviewers who tested it call it the best CRM for WordPress. * It is a plugin, not a processor, so there are no per-transaction platform fees and your customer data stays in your own WordPress database. You keep whatever WooCommerce gateway you already use. * There is a genuine free version on WordPress.org and a 14-day money-back guarantee on the paid plans, so you can build a working checkout and watch it convert before you commit. ##### What to watch * No same-URL split testing. Its A/B test splits traffic across page variants an ad platform can read as separate pages, which can reset campaign learning. That matters most to media buyers optimising cold traffic, and far less to a store selling to an organic or email audience. * Payments run through a single WooCommerce gateway with no routing across merchant accounts. Sellers who spread volume across several merchant accounts will need a different platform for that; a store on one Stripe account will not miss it. * The full feature set carries a learning curve. Reviewers note that complex automation workflows take real time to configure correctly the first time. The checkout side is quick to set up; the automation builder is where the hours go. * It is WooCommerce-only and billed by the year, with no lifetime deal any more. The automation engine sits on higher tiers, first-year discounts renew at full price, and it costs more than CartFlows at matching tiers. It is also one more plugin to keep updated against your theme and WordPress. Our pick ### ElasticFunnels ElasticFunnels is the pick if you run paid ads and need to split-test whole checkouts under one URL and route payments across processors. [Visit ElasticFunnels (opens in a new tab) ](https://elasticfunnels.io/?utm%5Fsource=checkoutscale.com&utm%5Fmedium=affiliate&utm%5Fcampaign=comparison) ### Frequently asked questions Is ElasticFunnels or FunnelKit better for paid traffic? Pick ElasticFunnels if you run paid ads and need to split-test whole funnels under one URL and route payments across several merchant accounts, with the click, order, rebill and refund on one data layer; pick FunnelKit if you already run a WooCommerce store and want an optimized checkout with order bumps and one-click upsells plus a built-in CRM and email and SMS automation, without leaving WordPress. Which is cheaper, ElasticFunnels or FunnelKit? Compare the "From" row in the table above. The cheaper sticker is not always cheaper at volume, once processing fees, add-ons and annual upgrades are counted. ### Related reading * [ElasticFunnels review](/reviews/elasticfunnels) * [FunnelKit review](/reviews/funnelkit) * [The full ranking](/best) --- We rank the platforms that build the pages and host the checkout for teams running paid traffic: order bumps, one-click upsells, split-testing whole checkouts, different checkouts per traffic source, and payment routing for high-risk verticals. CheckoutScale [Top ↑](#main) We may earn a commission when you buy through links on this page. It never affects our rankings. © 2026 CheckoutScale. Independent and reader-supported.