# Digistore24 vs BuyGoods · CheckoutScale > Source: https://checkoutscale.com/compare/digistore24-vs-buygoods ## Digistore24 vs BuyGoods Head-to-head [All head-to-heads →](/compare) Pick Digistore24 if you want broad, open access, transparent fees and stronger built-in conversion tools; pick BuyGoods if you are an experienced health and wellness marketer who wants a gated specialist affiliate pool with frequent payouts. By [Marcus Reyes](/authors/marcus-reyes), Editor. Updated 09/28/2026. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. Quick answer **ElasticFunnels** is our top pick for most people. ElasticFunnels is the pick if you run paid ads and need to split-test whole checkouts under one URL and route payments across processors. * **ElasticFunnels.** Best for Paid-traffic teams who want pages, checkout, CRM and attribution on one data layer. From $97/mo. * **Digistore24.** Best for European and global direct-response offers that want a reseller plus a built-in affiliate network. Has a free tier. * **BuyGoods.** Best for experienced health and wellness affiliates and vendors who want a curated, high-payout marketplace. Pick Digistore24 if you want broad, open access, transparent fees and stronger built-in conversion tools; pick BuyGoods if you are an experienced health and wellness marketer who wants a gated specialist affiliate pool with frequent payouts. ### Side by side | | ElasticFunnels | Digistore24 | BuyGoods | | --------------------- | -------------- | ------------------ | --------------------- | | From | $97/mo | 7.9% + €1 per sale | Cut quoted per vendor | | Same-URL split test | Yes | No | No | | Multi-MID routing | Yes | No | No | | Order bumps & upsells | Yes | Yes | No | | Free trial | 14 days | Free to join | Free to join | ### ElasticFunnels: strengths and trade-offs ##### What works * One data layer for the whole funnel: the click, the order, the rebill and the refund are a single record, so you stop reconciling four exports to work out which ad angle actually made money. * Same-URL split testing rotates variants server-side under one campaign link, so Meta, Google and TikTok keep their optimisation and a test never sends the ad back through review. * Custom checkouts with order bumps, one-click upsells, subscriptions and multi-MID routing are on every plan; plans differ by traffic, not by the tier you buy. ##### What to watch * It is newer than ClickFunnels or SamCart and there is still little independent third-party review coverage to check its claims against, so until you push real volume through it you are largely taking the vendor's word for it. That is what you would expect of a platform this recent, and the 14-day trial with no card lets you verify the parts you care about first. * EF-hosted checkouts carry a 0.5% platform fee on processed revenue, on top of your processor's rate. It applies only to volume you route through EF: sales you run on external platforms and networks are not charged. ### Digistore24: strengths and trade-offs ##### What works * It is real and it pays. Digistore24 has run as a reseller since 2012, has processed more than 3 billion euros in sales, and sold over 5.5 million products last year. Reviewers keep returning to the same point: one Capterra user says they "got paid out always in time," and it pays multiple times a week for high volume. As reseller of record it guarantees the payout, which is what matters most for a platform that holds your money before it reaches you. * A genuine affiliate network is attached. Vendors get access to more than 3,000 vetted active affiliates across 44 niches, and the marketplace lists 8,500-plus offers. Digistore24 vets what it approves, so the pool is a real customer-acquisition channel rather than a link directory. * The reseller work is done for you. As the legal seller, Digistore24 calculates and remits VAT and sales tax, sends invoices, manages refunds and chargebacks, and pays your affiliates automatically. It lets you sell internationally without registering a business in each country, and its end-customer reputation is tuned to keep cancellations and chargebacks low. * Real conversion tooling, not just a marketplace. Unlike a bare affiliate network, Digistore24 gives you a customizable cart builder with conversion widgets, one-click and multi-upsells on a single upsell page, and its own split-testing tool for products, prices, pages, order forms and upsells. Signing up is free, affiliates pay nothing, and vendors pay only when they sell. ##### What to watch * It is the reseller, so it owns the processor and the customer. Digistore24 is the legal seller and the single processor on every order, so you cannot route your own volume across several merchant accounts the way a high-volume or high-risk media buyer does to spread risk. The buyer is contractually Digistore24's customer, not yours, and you must keep Digistore24 in customer communications, so a seller who wants to own the checkout and the buyer relationship will not get that here. * The cut adds up, and disputes cost you. The Ireland reseller keeps 7.9% + 1 euro per sale, rising to 9.9% + 1 euro if your chargebacks pass 1% of sales, on top of refund, chargeback and payout fees and the affiliate commission. There is no monthly fee, but high-volume sellers feel the take, so price your offer with all of it built in. * The dashboard is dated and takes time to learn. Reviewers consistently describe a "steep learning curve," an interface that feels less polished than course platforms like Kajabi or Podia, and confusion configuring upsells and switching between the vendor and affiliate views. Budget time to set it up before you scale on it. * Buyer complaints attach to the platform, and the rules vary by region. Because Digistore24 is the seller of record, end-customer complaints about billing and unauthorized recurring charges land on its name on public complaint boards, and its systems resolve them rather than yours. Fees, currency and even features differ by reseller entity, and subscriptions and installments are only available on the US reseller, so confirm the schedule for your region. ### BuyGoods: strengths and trade-offs ##### What works * It is real and it pays, often. BuyGoods says it has paid more than $3 billion in commissions to over 90,000 affiliates and vendors across 110-plus countries, and it pays affiliates weekly, up to three times a week at higher volumes. One Affpaying reviewer sums up the experience the platform trades on: payments are never a headache and arrive within the agreed timeframe with no need to chase anyone. * A curated, high-intent marketplace for one niche. Because BuyGoods is application and referral only, the affiliate pool skews experienced and the offers skew high-converting. For a supplement or wellness vendor, that is direct access to marketers who already know the verticals and GEOs, which is a customer-acquisition channel you cannot buy off the shelf. * The merchant-of-record work is handled for you. As the legal seller, BuyGoods runs the checkout, processes the payment, remits sales tax, manages refunds inside the 60-day window and pays your affiliates, with instant global payouts. You are not standing up your own billing, tax and affiliate-payout stack, and reviewers single out the support team and dedicated account managers for responsiveness. * Real conversion tooling, not just a directory. BuyGoods gives vendors a conversion-optimized checkout, A/B split testing on offers, real-time analytics and a landing-page generator that integrates with ClickFunnels, plus an API and XML feed to sync live campaign data. It is built for people already running paid traffic to supplement funnels. ##### What to watch * It is not a funnel builder, and you do not own the checkout. There is no page builder, no same-URL split testing and, as merchant of record, a single processor on every sale with no routing across your own merchant accounts. A media buyer who wants to test whole checkouts under one URL and spread volume across several merchant accounts will not get any of that here, and will build the funnel itself in another tool. * You cannot just sign up, and it is one niche only. BuyGoods is application and referral only, every affiliate is manually reviewed, and it is a poor fit for a beginner without a documented traffic history. It is also health and wellness first, so a seller in another vertical is in the wrong marketplace. * Buyer-side complaints attach to the platform, and to your offer. Because BuyGoods is the seller of record, end-customer complaints about charges, refunds and cancellations land on its name, which is the name on the buyer's card statement. The Better Business Bureau issued a pattern-of-complaints finding against BuyGoods in December 2025, it is not BBB-accredited, and consumer boards carry hundreds of billing and refund complaints. Some of that is the nature of aggressive supplement funnels rather than BuyGoods itself, but a brand that guards its reputation should know it is sharing that name. * The cost is opaque, and part of your money is held back. BuyGoods publishes no fee schedule, so the vendor cut is quoted case by case and affiliate commissions come out on top. Reviewers report a rolling reserve of roughly 10% of sales held against refunds and chargebacks and released months later, so price your margin and plan your cash flow with a hold in mind. #### Pricing, side by side Neither Digistore24 nor BuyGoods charges a normal software subscription. Both act as the seller or merchant of record, handle the transaction, tax, refunds and affiliate payouts, then keep part of each sale. That means the useful pricing question is not which monthly plan is cheaper. It is whether you can model the full deduction before you send traffic. Digistore24 gives you that model. On its Ireland reseller, the standard charge is 7.9% plus €1 per transaction. The rate rises to 9.9% plus €1 when chargebacks exceed 1% of sales. Refunds cost €0.75 on sales up to €10 and €1 above that. A chargeback costs €40 when chargeback prevention is active and €50 without it. Payout charges range from €2.50 for SEPA and Irish PayPal to €40 for an international bank transfer. The exact schedule varies by reseller entity, so a US, German, UK or Irish seller must check the terms for the entity handling the sale. BuyGoods publishes no vendor fee schedule. Its cut is quoted case by case, with affiliate commissions paid on top. The company says affiliate commissions average $50 to $100 per sale, but that does not reveal the vendor's own net margin. Independent guides also report a rolling reserve held against refunds and chargebacks. Because that number is not on a public BuyGoods pricing page, treat it as a cash-flow risk to confirm in your contract, not as a fixed platform fee. For a new offer, Digistore24 wins on cost transparency. You can put its published fees into a margin sheet before launch. BuyGoods may negotiate a competitive deal for proven volume, but you cannot know that from the public site. In either case, model the platform cut, affiliate commission, expected refunds, chargebacks and payout charges together. A marketplace with no monthly bill can still be the more expensive route once volume grows. Digistore24 is the broader open route with published fees and more built-in conversion tools. BuyGoods is the gated route for experienced health and wellness marketers. #### What these platforms actually are Digistore24 and BuyGoods belong in the same category. Each combines an affiliate marketplace with a merchant-of-record service. A vendor brings the offer and traffic assets. The platform processes the payment, appears on the buyer's statement, handles tax and refunds, pays the affiliate and sends the remaining proceeds to the vendor. That arrangement removes a large amount of administration. It also gives up control. The platform is the legal seller, the buyer is contractually its customer, and every order runs through its processing setup. Neither option lets you spread volume across several merchant accounts. Neither offers same-URL split testing for complete funnel variants. If owning the checkout, customer record and payment routing matters more than gaining an affiliate marketplace, the comparison changes category. This verdict is based on current vendor documentation and pricing pages, checked against long-term user reports, review sites and public complaint records. CheckoutScale did not open accounts or run transactions on either platform. Prices and product facts were verified with the vendors on September 28, 2026. #### Where Digistore24 wins Digistore24 is easier to enter and easier to budget. Affiliates can join free, vendors pay only when they sell, and the fee schedule is public. The platform has operated since 2012 and says it has processed more than €3 billion in sales. Its marketplace lists more than 8,500 offers and reaches over 3,000 active affiliates across 44 niches. That makes it useful beyond one narrow product category and gives a new vendor a clearer path from setup to first sale. Its second advantage is conversion tooling. Digistore24 includes a customizable cart builder, conversion widgets, one-click and multi-upsells, and Conversion Cockpit for testing products, prices, sales pages, order forms and upsells. BuyGoods also promotes offer testing and a conversion-focused checkout, but Digistore24 documents a broader set of tools that a vendor can configure without assembling as many outside services. Europe is the clearest geographic case. Digistore24 operates through regional reseller entities and handles VAT, invoices, refunds and local payment administration. A seller reaching EU customers can avoid building that tax and billing layer from scratch. The regional model has a catch: fees, currencies and some capabilities vary by entity. Subscriptions and installments, for example, are limited to the US reseller. Confirm which entity will contract with you before planning a recurring offer. User reports support the basic financial promise. The recurring positive theme is on-time payout. The recurring complaint is the interface. Reviewers describe a dated dashboard, a steep learning curve and confusing setup for upsells and time-sensitive offers. That is a real operating cost, but it is narrower than not knowing the fee schedule or not being allowed through the door. #### Where BuyGoods wins BuyGoods is not trying to be the broadest open marketplace. It is strongest when the gate is useful. Access is application and referral only, affiliates are reviewed manually, and applicants are expected to show past performance. That shuts out beginners. It also concentrates the network around marketers who already understand health and wellness offers, paid acquisition, creative testing and the refund patterns of the category. For an established vendor, that smaller and more specialized pool can beat a larger general marketplace. BuyGoods says it serves more than 90,000 affiliates and vendors across 110-plus countries and has paid more than $3 billion. Affiliates are paid weekly and can qualify for payouts up to three times a week. Independent reports repeatedly praise timely payments, clear communication and responsive account support. The focus is also the limit. A software creator, course seller or general digital publisher has less reason to accept a gated network centered on health and wellness. A first-time affiliate without documented traffic may not be admitted at all. BuyGoods can be the better partner for a proven offer in its core market, but it is not the safer default for the wider group of sellers comparing these two. There is a reputation cost to understand. Because BuyGoods is the seller of record, buyer complaints about billing, cancellations and refunds land on its name and can spill over onto the offer. The Better Business Bureau recorded a pattern-of-complaints finding in December 2025, and the business is not BBB accredited. Some complaint volume follows from being the named seller for aggressive direct-response offers, but a vendor that protects a consumer brand should examine the refund process and statement descriptor before launch. #### Affiliate access and payouts Choose Digistore24 when access matters more than curation. Its larger catalog and broader niche coverage give both vendors and affiliates more ways to start. The trade-off is more filtering. You have to judge offer quality, refund risk and fit rather than assuming the gate did that work. Choose BuyGoods when curation matters more than access. The application process is a real obstacle, yet an experienced marketer may prefer a network where every applicant has already shown traffic history. Its weekly payout cadence is attractive, especially when higher volume unlocks more frequent payments. Still, separate tracked, approved and paid commissions in your cash-flow model. Refunds and chargebacks sit between a conversion report and money you can reinvest. #### Checkout control and testing Digistore24 has the stronger built-in testing story between these two. Conversion Cockpit can test pages, prices, order forms and upsells, while its cart supports one-click and multi-upsells. BuyGoods provides a conversion-focused checkout, A/B testing for offers, analytics and landing-page support, but it remains the single processor and legal seller in the same way Digistore24 does. Neither platform solves the paid-traffic problem of rotating full funnel variants under one campaign URL while keeping ad-platform learning intact. Neither routes payments across several merchant accounts that you control. Both are good at taking transaction administration away from a vendor. That is different from giving the vendor control of the complete funnel and payment stack. #### If you run paid traffic: a third option ElasticFunnels is the segment winner for teams that need that control. It is a funnel platform for paid-traffic teams, with pages, same-URL split testing, checkout, CRM and attribution on one data layer. Its AI page builder can generate a page from a prompt or clone one from a URL. Variants rotate server-side under one campaign link, so a test does not require a new ad destination. Its checkout supports order bumps, one-click upsells, subscriptions and routing across several merchant accounts. Sessions, orders, rebills and refunds stay on the same customer timeline. Every feature is included on every plan. Starter is $97 a month, Growth is $197 and Scale is $497, with plan limits based on traffic, domains and automation runs. The trial lasts 14 days and requires no credit card. Revenue processed through an ElasticFunnels-hosted checkout carries a 0.5% fee. Sales processed on outside networks such as BuyGoods are not charged, so a team can keep a marketplace for affiliate recruitment while using ElasticFunnels for its owned traffic. The drawback is evidence. ElasticFunnels is newer than the platforms it competes with, and independent third-party review coverage is very thin. Until you run real volume through it, you are largely relying on the vendor's claims. That is expected for a platform this recent, but it still leaves Digistore24 and BuyGoods with the stronger public track record. The no-card trial lets you verify the page workflow, same-URL testing and checkout before moving spend. The lack of outside coverage does not change what those features are documented to do, but your own numbers should decide whether they hold up. ElasticFunnels does not supply a built-in affiliate marketplace. A seller who depends on recruiting affiliates will still need Digistore24, BuyGoods or another network for that acquisition channel. The funnel pages, same-URL testing, checkout routing, CRM and attribution remain useful for traffic the seller controls. #### The verdict Pick Digistore24 if you want the broader, easier entry point, sell across Europe or several regions, and need a published fee schedule plus stronger built-in cart and testing tools. It is our winner between these two because the choice works for more sellers and the costs can be modeled before launch. Pick BuyGoods if you already have a proven health or wellness offer, can pass the application gate and value a curated affiliate pool with frequent payouts more than public fee transparency. In that situation, its specialization is a benefit, not a limitation. If the real question is who should own the checkout and customer record, neither marketplace is the final answer. Compare the affiliate channel separately from the funnel platform. That keeps recruitment, payment control and testing from being collapsed into one decision. Our top pick for paid traffic ### ElasticFunnels ElasticFunnels is the pick if you run paid ads and need to split-test whole checkouts under one URL and route payments across processors. [Visit ElasticFunnels (opens in a new tab) ](https://elasticfunnels.io/?utm%5Fsource=checkoutscale.com&utm%5Fmedium=affiliate&utm%5Fcampaign=comparison) ### Frequently asked questions Is Digistore24 or BuyGoods better for paid traffic? Pick Digistore24 if you want broad, open access, transparent fees and stronger built-in conversion tools; pick BuyGoods if you are an experienced health and wellness marketer who wants a gated specialist affiliate pool with frequent payouts. Which is cheaper, Digistore24 or BuyGoods? Compare the "From" row in the table above. The cheaper sticker is not always cheaper at volume, once processing fees, add-ons and annual upgrades are counted. ### Digistore24 sources #### From Digistore24 * * Split testing with the Conversion Cockpit * One-click and multi-upsells #### Other sources 5 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[capterra-payments\] [Digistore24 Reviews 2026 - Verified Reviews, Pros & Cons ](https://www.capterra.com/p/241888/Digistore24/reviews/) Capterra, 1 Jan 2026 2. \[capterra-support\] [Digistore24 Reviews 2026 - Page 2 ](https://www.capterra.com/p/241888/Digistore24/reviews/?page=2) Capterra, 1 Jan 2026 3. \[ecom-tools-reseller\] [Digistore24 Decoded 2026: A Strategic Audit of the Reseller Model ](https://ecom-tools.de/en/digistore-24/) Blog, 1 Jan 2026 4. \[emilion-legit\] [Digistore24 Review 2026: Is It Legit, Safe, and Worth Using? ](https://emilion.digital/digistore24-review-2026-is-it-legit-safe-and-worth-using-for-affiliates-and-vendors/) Blog, 1 Jan 2026 5. \[pissedconsumer-billing\] [247 Digistore24 Reviews - PissedConsumer ](https://digistore24.pissedconsumer.com/review.html) Trustpilot, 1 Jan 2026 ### BuyGoods sources #### From BuyGoods * #### Other sources 3 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[affpaying-1\] [BuyGoods Reviews & Details - Affpaying ](https://www.affpaying.com/buygoods) Blog, 1 Jan 2026 2. \[dailyintel-1\] [BuyGoods Affiliate Review 2026: Offers, Payments, and Risk ](https://dailyintelservice.com/blog/networks-and-copy/buygoods-affiliate-review) Blog, 1 Jan 2026 3. \[bbb-1\] [BuyGoods, Inc. | BBB Complaints ](https://www.bbb.org/us/id/boise/profile/health-and-wellness/buygoods-inc-1296-1000048839/complaints) Blog, 1 Dec 2025 ### Related reading * [ElasticFunnels review](/reviews/elasticfunnels) * [Digistore24 review](/reviews/digistore24) * [BuyGoods review](/reviews/buygoods) * [The full ranking](/best) --- We rank the platforms that build the pages and host the checkout for teams running paid traffic: order bumps, one-click upsells, split-testing whole checkouts, different checkouts per traffic source, and payment routing for high-risk verticals. 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