# ClickFunnels vs Kartra · CheckoutScale > Source: https://checkoutscale.com/compare/clickfunnels-vs-kartra ## ClickFunnels vs Kartra Head-to-head [All head-to-heads →](/compare) Pick ClickFunnels if you want the fastest way to build a single-offer sales funnel and checkout for paid traffic, with a predictable bill and no cut of your sales; pick Kartra if you are a coach or creator who wants pages, email, checkout, courses and memberships behind one login and can live with a slower builder. By [Marcus Reyes](/authors/marcus-reyes), Editor. Updated 27 September 2026. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. Quick answer **ClickFunnels** is our top pick for most people. ClickFunnels is the pick if you are starting out and want proven templates and a familiar platform that bundles pages, checkout and email. * **ClickFunnels.** Best for Beginners who want templates and fast, simple funnels in one familiar platform. From $97/mo. * **Kartra.** Best for coaches and course creators who want one login instead of a stack of tools. From $59/mo. ### Side by side | | ClickFunnels | Kartra | | --------------------- | ------------ | ------- | | From | $97/mo | $59/mo | | Same-URL split test | No | No | | Multi-MID routing | No | No | | Order bumps & upsells | Yes | Yes | | Free trial | 14 days | 14 days | ClickFunnels and Kartra both sell themselves as the one login that replaces a stack of tools, and on a feature list they overlap almost completely: pages, a checkout with order bumps and upsells, email, and a template library to start from. The difference is what each was built to do first. ClickFunnels started as a funnel builder and grew the rest around it. Kartra started as a marketing suite for coaches and creators and built the funnel into it. That origin decides most of which one fits you. ClickFunnels is funnel-first. It ships the nicest templates in this category, its page editor is the one non-technical sellers get comfortable with fastest, and a single-offer funnel with an order bump and a one-click upsell is quick to stand up. It takes no cut of your sales: you pay the plan and your own processor fees. The trade-off is depth. Long-term users describe it as expensive and rigid once a flow gets complicated, and the move from Classic to 2.0 frustrated customers who expected a clean import and got a rebuild. Its checkout connects a single processor rather than routing across accounts. Kartra is a suite. One login gives a coach pages, email marketing, a checkout, courses and a membership site, plus a large library of done-for-you campaigns. For a solo creator that genuinely replaces four or five subscriptions and the work of wiring them together. The recurring complaint is the page builder: long-term users report it as slow and laggy, with simple edits taking longer than they should, and support that can take days to answer. Like ClickFunnels, its checkout runs a single processor. #### Where each one wins For a direct-response seller pushing paid traffic to one offer, ClickFunnels is the cleaner tool. You want a page that converts and a checkout that adds bumps and upsells, and you want to build it fast. You do not want to learn a full marketing suite to get there, and you do not want a builder that lags while you edit. ClickFunnels gets a funnel live faster and then stays out of your way. For a coach, course creator or membership seller, Kartra wins, and it is not close on breadth. The courses and membership site are built in, the email tool is a real one rather than an afterthought, and running the whole business from one login beats stitching ClickFunnels to a separate course platform and email tool. If your product is knowledge and your audience is a list you nurture over months, Kartra is built for that shape and ClickFunnels is not. #### On the checkout itself This is the part worth slowing down on, because it is where the two are more alike than their marketing suggests. Both give you order bumps and one-click post-purchase upsells, both do coupons and subscription billing, and both run through a single payment processor you connect yourself. Neither lets you split-test the whole checkout or send different traffic sources to different merchant accounts. Kartra gives you slightly more granular control over discount rules and pricing options; ClickFunnels gives you a faster path to a clean, converting page. For most single-offer sellers that difference is a wash, and the deciding factor is everything around the checkout, not the checkout itself. #### Pricing, tier by tier ClickFunnels starts at $97 a month on Launch, then $197 on Scale and $297 on Optimize. There is no free trial, but a 30-day money-back guarantee. Its bill is predictable: the plan fee plus your processor's rate, with no platform cut on your sales. Kartra's headline is cheaper and the reality is not. The $59 Essentials plan caps you at one product, five pages and 500 contacts, and it charges a 5% fee on your sales on top of your processor fees. The first plan a real business can use is Starter at $119 a month, which drops the sales fee to 0% and lifts the caps; above that are Growth at $229 and Professional at $549\. There is a 14-day trial with a card required, and a 30-day money-back guarantee. So the fair comparison is $97 ClickFunnels against $119 Kartra Starter, not against the $59 sticker. #### If you run paid traffic: a third name to weigh Both of these leave the same gap open, and for a media buyer it is the whole decision. Neither ClickFunnels nor Kartra does same-URL split testing, and neither routes payments across more than one merchant account. If you buy media at volume, those two absences matter more than template quality or a built-in course tool, and they are what ElasticFunnels is built around. ElasticFunnels is a funnel platform for teams that live on paid traffic. It builds the pages, with an AI builder that generates one from a prompt or clones one from a URL, and it rotates split-test variants server-side under a single campaign link, so Meta, Google and TikTok keep their optimisation and a new test never sends the ad back through review. Its checkout runs order bumps, one-click upsells and subscriptions, and it can route payments across several processors, with the click, the order, the rebill and the refund landing on one timeline alongside a CRM and attribution. Every feature is on every plan, and the plans differ by traffic: $97, $197 and $497 a month, with a 14-day trial and no card. EF-hosted checkouts carry a 0.5% fee on processed revenue, and sales you run on outside platforms are not charged. The honest catch is age. ElasticFunnels is newer than both ClickFunnels and Kartra, and there is very little independent third-party review coverage to check its claims against, so until you push real volume through it you are largely taking the vendor's word for it. That is what you would expect of a platform this recent, and the no-card trial lets you prove the split testing and the checkout on your own traffic before you move spend. For the full breakdown, read our [ElasticFunnels review](/reviews/elasticfunnels) and [ElasticFunnels vs ClickFunnels](/compare/elasticfunnels-vs-clickfunnels). #### The short version The two-way answer holds. ClickFunnels is for the fastest, cleanest single-offer funnel for paid traffic, with a predictable bill and no cut of your sales. Kartra is for the coach or creator who wants pages, email, checkout, courses and memberships behind one login and can live with a slower builder. If your decision is really being driven by split testing and payment routing, that is the signal to put a third name on the shortlist before you sign anything. ### ClickFunnels: strengths and trade-offs ##### What works * It is the fastest way to launch a simple opt-in or sales funnel, and the templates are nicer than most rivals ship. * The training, books and community around it are unmatched, which shortens the learning curve for a first-time funnel builder. * It takes no percentage of your sales; you only pay the monthly plan and your own processor fees. ##### What to watch * Long-term users call it expensive and rigid once you need deep customization or complex flows, and the bill climbs faster than the value as you scale. * The move from Classic to 2.0 was rough, with users reporting rebuilds rather than clean imports; its checkout is single-processor, so it is not for routing across several merchant accounts. ### Kartra: strengths and trade-offs ##### What works * One login for pages, email, checkout, courses and a membership site, which for a solo coach replaces five separate subscriptions and the work of wiring them together. * The checkout is genuinely capable: order bumps, one-click upsells, coupons and subscription billing, with no platform fee on your sales from the Starter plan up. * Deep control over the details, like discount-code rules and pricing options, plus a large library of templates and done-for-you campaigns so you are not starting from a blank page. ##### What to watch * The page builder is the top long-term complaint: users report it as slow and laggy, with simple edits taking longer than they should. * Support can be slow. Long-term customers report responses that take days and some issues left open for weeks. * It is built for coaches and creators, not paid-traffic direct response: there is no same-URL split testing and the checkout runs a single processor, so it will not rotate whole checkouts under one URL or route volume across merchant accounts. Our pick ### ClickFunnels ClickFunnels is the pick if you are starting out and want proven templates and a familiar platform that bundles pages, checkout and email. [Visit ClickFunnels (opens in a new tab) ](https://www.clickfunnels.com/?utm%5Fsource=checkoutscale.com&utm%5Fmedium=affiliate&utm%5Fcampaign=comparison) ### Frequently asked questions Is ClickFunnels or Kartra better for paid traffic? Pick ClickFunnels if you want the fastest way to build a single-offer sales funnel and checkout for paid traffic, with a predictable bill and no cut of your sales; pick Kartra if you are a coach or creator who wants pages, email, checkout, courses and memberships behind one login and can live with a slower builder. Which is cheaper, ClickFunnels or Kartra? Compare the "From" row in the table above. The cheaper sticker is not always cheaper at volume, once processing fees, add-ons and annual upgrades are counted. ### Related reading * [ClickFunnels review](/reviews/clickfunnels) * [Kartra review](/reviews/kartra) * [The full ranking](/best) --- We rank the platforms that build the pages and host the checkout for teams running paid traffic: order bumps, one-click upsells, split-testing whole checkouts, different checkouts per traffic source, and payment routing for high-risk verticals. CheckoutScale [Top ↑](#main) We may earn a commission when you buy through links on this page. 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