# CartFlows vs Builderall · CheckoutScale
> Source: https://checkoutscale.com/compare/cartflows-vs-builderall
## CartFlows vs Builderall
Head-to-head [All head-to-heads →](/compare)
Pick CartFlows if you already run a WooCommerce store and want a better checkout with order bumps, one-click upsells and A/B testing without leaving WordPress; pick Builderall if you are starting from nothing and want a website, funnels, email, courses and a simple checkout under one cheap login, and you sell mostly to a warm audience rather than cold paid traffic.
By [Marcus Reyes](/authors/marcus-reyes), Editor. Updated 09/28/2026.
**Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings.
Quick answer
**CartFlows** is our top pick for most people. CartFlows is the pick if you run a WooCommerce store and want a better checkout with order bumps, one-click upsells and A/B testing without leaving WordPress. It is not built for media buyers who need same-URL split testing or payment routing across several merchant accounts.
* **CartFlows.** Best for WooCommerce store owners who want a better checkout with order bumps, upsells and A/B testing without leaving WordPress. Has a free tier.
* **Builderall.** Best for budget-minded solopreneurs who want a whole marketing stack under one login and one bill.
### Side by side
| | CartFlows | Builderall |
| --------------------- | ----------------- | ------------- |
| From | Free, then $99/yr | From €7.50/mo |
| Same-URL split test | No | No |
| Multi-MID routing | No | No |
| Order bumps & upsells | Yes | Yes |
| Free trial | Free plan | — |
### CartFlows: strengths and trade-offs
##### What works
* It upgrades WooCommerce's weakest link. A modern checkout, order bumps and true one-click upsells replace the default checkout, and long-term users credit it with a real lift in average order value.
* It works with the page builder you already use. Elementor, Bricks, Divi, Beaver Builder and the block editor are all supported, so there is no second page builder to learn.
* A/B split testing is built in. You can test any funnel step, from the checkout layout to an upsell offer, and keep the version that converts.
* There is a genuine free version and a 14-day money-back guarantee on the paid plans, so you can build a basic funnel and watch it work before you spend anything.
##### What to watch
* No same-URL split testing. Its A/B test serves variants that ad platforms can read as separate pages, which can reset campaign learning. That matters most to media buyers optimising cold traffic, and far less to a store selling to an organic or email audience.
* Payments run through a single WooCommerce gateway with no routing across merchant accounts. High-risk and high-volume sellers who spread payments across several MIDs will need a different platform for that; a store on one Stripe account will not miss it.
* The billing is the sore point. Licences auto-renew and the refund policy rules out refunds on renewals, so a missed cancellation date can cost a full year. Set a calendar reminder before your renewal.
* It is WooCommerce-only. CartFlows needs WordPress and WooCommerce running, so it is not an option off that stack, and it is one more plugin to keep updated and compatible with your theme and blocks.
### Builderall: strengths and trade-offs
##### What works
* One login covers a lot for very little money: a website and funnel builder, MailingBoss email, Supercheckout, courses, webinars, a chatbot and a CRM. Long-term users call it a lot for the money, and for a solo operator it can replace several separate subscriptions.
* It is a real, established platform, not a gamble. Builderall has run since 2017, says it has more than 2 million users, and keeps adding tools, including newer AI website and email builders, so you are not betting on a company that might disappear.
* The Supercheckout is quick to set up for straightforward selling, including physical goods with shipping and inventory, so a beginner can get an offer live without wiring in a separate checkout.
##### What to watch
* Breadth comes at the cost of depth. Reviewers consistently rate the individual tools below dedicated ones, from email deliverability below Mailchimp to a page builder below LeadPages. You trade the strongest tool in each category for everything in one place.
* Reliability is the recurring complaint. Users report weekly outages, with Supercheckout and pages failing to load and emails not sending. For a business running paid traffic, an outage on the checkout is ad spend with nowhere to land.
* The interface is described as buggy, slow and unintuitive, and the dashboard loads slowly under the weight of so many apps, so simple edits can take longer than they should.
* The cheap headline hides the tiers you actually need. Core at 7.50 euros a month is a website only; the checkout starts on Essentials, and the funnel builder, CRM and courses only arrive on Advanced at 45.75 euros a month, so the real price for the full stack is several times the entry number.
CartFlows and Builderall both promise a funnel that converts better than a bare checkout, and that is the only reason they turn up on the same shortlist. Look at what each one actually is and they answer different questions. CartFlows is a WordPress plugin that upgrades the checkout on a WooCommerce store you already run. Builderall is a hosted suite of 25-plus tools you sign up for and log into, with nothing to install. If you are genuinely down to these two, the deciding question is not whose feature list is longer. It is whether you already run WooCommerce, or you are starting from nothing and want everything in one cheap place.
#### What each one actually is
CartFlows is made by Brainstorm Force, the team behind the Astra theme, which has shipped WordPress products since 2009\. It does one job and does it well: it replaces WooCommerce's weak default checkout with a modern one, and adds the parts a store needs to lift order value. Dynamic order bumps, true one-click upsells and downsells that reuse the card on file, custom thank-you pages, and A/B split testing on any funnel step. It works with the page builder you already use, whether that is Elementor, Bricks, Divi, Beaver Builder or the block editor, so there is no second builder to learn. The vendor says more than 800,000 stores run it. What it is not is a platform: it needs WordPress and WooCommerce underneath, and it is not a payment processor, so you keep your own gateway and its fees on every sale.
Builderall is the opposite proposition. It bundles a website and funnel builder, MailingBoss email, the Supercheckout, courses, webinars, a booking app, a chatbot and a CRM into one login, plus newer AI website and email builders. It has run since 2017, is based in Orlando, and says more than 2 million people use it. The appeal is the math: a comparable set of dedicated tools runs well over a hundred dollars a month, and Builderall puts a good-enough version of each under one bill that starts at 7.50 euros. The Supercheckout stands up a straightforward offer quickly, including physical goods with shipping and inventory. What Builderall is not is a specialist: reviewers consistently rate the individual tools below the dedicated ones they stand in for, and the checkout runs a single processor with no routing across merchant accounts.
#### Where each one wins
CartFlows wins when you already have a WooCommerce store and the checkout is the thing holding you back. You keep your builder, your theme, your products and your data, and you bolt a better checkout onto them for a fixed yearly fee. Long-term users credit it with a real lift in average order value once the bumps and upsells are live, and because it lives inside WordPress there is no migration and no new platform to learn. The rating reflects it: it sits higher in our ranking than Builderall, and the complaints are narrow rather than fundamental. Our [CartFlows review](/reviews/cartflows) has the detail, including the billing catch covered below.
Builderall wins for someone starting from nothing who wants one login for everything and sells to a warm audience rather than cold paid traffic. If you are launching a course, a coaching offer or a small product and would otherwise stitch together five subscriptions, the single cheap bill is the whole appeal, and you never touch a server or a plugin update. You accept that each piece is adequate rather than the strongest in its category, and that reliability is the recurring complaint: users report outages where pages and the Supercheckout fail to load and emails do not send. For a warm-audience business that is an annoyance you work around. For ad spend running into a checkout, it is money on the floor. Our [Builderall review](/reviews/builderall) covers which tier you actually need, because the stack you picture lives several plans up from the 7.50-euro headline.
#### If you run paid traffic: a third name to weigh
These two sit at opposite ends of the market, but they share one gap that costs a paid-traffic seller real money: neither splits the funnel the way an ad platform needs. CartFlows has built-in A/B testing, and Builderall splits visitors across separate URLs, but both serve variants an ad platform can read as separate pages, which can reset the campaign's learning. That is why ElasticFunnels belongs on the same shortlist for a media buyer, and its buyers weigh it against exactly these kinds of tools on exactly this point. Its lead feature is same-URL split testing: variants rotate server-side under one campaign link, so Meta, Google and TikTok keep their optimisation instead of resetting it every time you try a new angle, and a test never sends the ad back through review. It is hosted, so there is nothing to install the way Builderall is, and it builds the pages with an AI builder that generates one from a prompt or clones one from a URL. It hosts the checkout with order bumps, one-click upsells and subscriptions the way CartFlows does, and it routes payments across more than one merchant account, which neither of these can. It bridges the two sides of this comparison on the one axis both leave open.
The way in is different from either. Every feature is on every plan and the plans differ by traffic, so Starter is $97 a month, Growth $197 and Scale $497, and the 14-day trial needs no credit card, where CartFlows sells on a yearly licence and Builderall has no trial at all. Checkouts hosted by ElasticFunnels carry a 0.5% fee on the revenue routed through them. The honest catch is that ElasticFunnels is newer than either of these, and there is very little independent third-party review coverage to check its claims against, so until you run real volume through it you are largely taking the vendor's word for it. That is what you would expect of a platform this recent, and it is the one place CartFlows behind Brainstorm Force since 2009 and Builderall's record since 2017 count for more. It is also why the no-card trial matters here: you can prove the split testing and the checkout on your own traffic before you move any spend. The thin outside coverage limits how far you can lean on other people's reviews today. It does not change what the pages, the routing and the split testing do once your own numbers are running through them. Our [ElasticFunnels review](/reviews/elasticfunnels) has the full picture.
#### Pricing, tier by tier
The two price on opposite models, so compare them at your own volume, not on the headline. CartFlows has a genuine free version on WordPress.org that builds basic funnels, then paid plans billed yearly: Starter at $99, Pro at $199 and Suite at $299 in the first year. The tier that matters is Pro, because the order bumps, one-click upsells, A/B testing and funnel routing all live there. Two things to watch. Every plan renews higher after the first year, so Pro is $199 then $299, and there is a $699 one-time lifetime licence if you would rather not renew at all. And CartFlows is not a payment processor, so your WooCommerce gateway's fees are on top of the licence on every sale. There is no free trial on the paid plans, but a 14-day money-back guarantee, and refunds do not cover renewals, so set a reminder before yours.
Builderall is flat, cheap and public, but the headline is misleading. Core at 7.50 euros a month is a website plan only, with no email, checkout or funnels. The Supercheckout and MailingBoss email start on Essentials at 21.75 euros, and the funnel builder itself, along with the CRM and the course tool, only arrives on Advanced at 45.75 euros, with webinars reserved for Premium at 117 euros. There is no free trial; every plan carries a 30-day money-back guarantee instead, so the way to test it is to buy and ask for a refund inside the window. You still pay your own payment processor's fees.
ElasticFunnels is self-serve and flat: Starter $97, Growth $197 and Scale $497 a month, with every feature on every plan, so the tiers differ by traffic and domains rather than by what you can do. Crossing a limit bills overage rather than forcing an upgrade, EF-hosted checkouts carry a 0.5% fee on processed revenue, and the 14-day trial needs no card.
#### The short version
Pick CartFlows if you already run a WooCommerce store and want a better checkout with order bumps, one-click upsells and A/B testing without leaving WordPress. Pick Builderall if you are starting from nothing and want a website, funnels, email, courses and a simple checkout under one cheap login, and you sell mostly to a warm audience rather than cold paid traffic. And if your traffic is cold paid clicks, weigh ElasticFunnels alongside them, because it is the one of the three that split-tests the whole funnel under a single URL while still building the pages and routing payments across accounts. All three, and the rest of the field, are in [the full ranking](/best), with the method behind it on [how we research](/methodology).
Our pick
### CartFlows
CartFlows is the pick if you run a WooCommerce store and want a better checkout with order bumps, one-click upsells and A/B testing without leaving WordPress. It is not built for media buyers who need same-URL split testing or payment routing across several merchant accounts.
4.1
### Frequently asked questions
Is CartFlows or Builderall better for paid traffic?
Pick CartFlows if you already run a WooCommerce store and want a better checkout with order bumps, one-click upsells and A/B testing without leaving WordPress; pick Builderall if you are starting from nothing and want a website, funnels, email, courses and a simple checkout under one cheap login, and you sell mostly to a warm audience rather than cold paid traffic.
Which is cheaper, CartFlows or Builderall?
Compare the "From" row in the table above. The cheaper sticker is not always cheaper at volume, once processing fees, add-ons and annual upgrades are counted.
### CartFlows sources
#### From CartFlows
*
* Order bumps and one-click upsells at checkout
* Plans and pricing
#### Other sources
7 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
1. \[g2-checkout\] [CartFlows Reviews ](https://www.g2.com/products/cartflows/reviews) G2
2. \[bx-orderbump\] [Cartflows Review 2026 - Is It Just a Hyped-Up Product? ](https://bloggingx.com/cartflows-review/) Blog
3. \[wpc-paid\] [CartFlows Review (September 2026) - Worth It? ](https://www.wpcrafter.com/review/cartflows/) Blog
4. \[tp-service\] [CartFlows Reviews | Trustpilot ](https://www.trustpilot.com/review/cartflows.com) Trustpilot
5. \[tp-format\] [CartFlows Reviews | Trustpilot ](https://www.trustpilot.com/review/cartflows.com) Trustpilot
6. \[cap-learn\] [CartFlows Reviews 2026 | Capterra ](https://www.capterra.com/p/240727/CartFlows/reviews/) Capterra
7. \[cap-conflict\] [CartFlows Reviews 2026 | Capterra ](https://www.capterra.com/p/240727/CartFlows/reviews/) Capterra
### Builderall sources
#### From Builderall
*
#### Other sources
7 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
1. \[capterra-value\] [https://www.capterra.com/p/202345/Builderall/reviews/ ](https://www.capterra.com/p/202345/Builderall/reviews/) Capterra
2. \[tmb-pricing\] [https://thatmarketingbuddy.com/software/builderall ](https://thatmarketingbuddy.com/software/builderall) Blog
3. \[blackswan-buggy\] [https://blackswanmedia.co/builderall-review/ ](https://blackswanmedia.co/builderall-review/) Blog
4. \[blackswan-depth\] [https://blackswanmedia.co/builderall-review/ ](https://blackswanmedia.co/builderall-review/) Blog
5. \[dotcomdollar-features\] [https://www.dotcomdollar.com/builderall-review/ ](https://www.dotcomdollar.com/builderall-review/) Blog
6. \[trustpilot-outages\] [https://www.trustpilot.com/review/builderall.com ](https://www.trustpilot.com/review/builderall.com) Trustpilot
7. \[cpr-checkout\] [https://www.courseplatformsreview.com/tools/builderall/ ](https://www.courseplatformsreview.com/tools/builderall/) Blog
### Related reading
* [CartFlows review](/reviews/cartflows)
* [Builderall review](/reviews/builderall)
* [The full ranking](/best)
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We rank the platforms that build the pages and host the checkout for teams running paid traffic: order bumps, one-click upsells, split-testing whole checkouts, different checkouts per traffic source, and payment routing for high-risk verticals.
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