# Free funnel builders and the sales cap · CheckoutScale

> Source: https://checkoutscale.com/best/sales-funnel-builder-free

## Which free funnel builder keeps selling after the trial ends?

You want a funnel and a checkout without a monthly software bill, and Systeme.io is the hosted builder whose pricing FAQ lists a plan that never expires. A WordPress store on the free CartFlows or FunnelKit plugin still pays for hosting, and the bump plus the offer after payment sit on a paid plugin tier.

By [Marcus Reyes](/authors/marcus-reyes), Editor. Published 16 October 2026.

[Run your monthly revenue through the checkout cost calculator](/best/checkout-cost-calculator-what-each-platform-costs-at-your-monthly-revenue) before you take on a subscription. It prices each platform against the number you enter.

### Free sales funnel software: what $0 includes

Free sales funnel software on these sites is a plan left at $0, a WordPress plugin, or a trial with an end date. Systeme.io is the plan that stays, CartFlows and FunnelKit are the plugins, and ClickFunnels and GoHighLevel are the trials that start a subscription if you leave them running.

Contact caps, funnel caps and the trial rules come from those pricing pages, from [ClickFunnels' terms](https://www.clickfunnels.com/terms), and from [Systeme.io's article on how plans are moderated](https://help.systeme.io/article/1509-how-systeme-io-subscription-plans-are-moderated).

### A free funnel builder that stays free

The hosted account you can leave running is Systeme.io. Its [pricing FAQ](https://systeme.io/pricing) says that plan does not require a credit card, email sends are unlimited, and transaction fees are zero on every plan, this one included.

A ClickFunnels trial begins the moment you register and lasts for the period the site showed that day. GoHighLevel's trial is 14 days, with the features of the tier you picked. Leave either trial in place and the subscription fee begins. GoHighLevel can also charge for SMS, email and AI use while the trial is still open.

### Systeme.io and the sales cap

Image: systeme.io

#### Systeme.io

Prices read

16 Oct 2026

Free plan

No expiry, no credit card

Contacts

2,000

Funnels

3

Course

1, up to 500 students

Blog and domain

1 blog, 1 custom domain

Automation

1 rule, 1 email campaign

Affiliate program

1

Email sends

Unlimited

Transaction fee

0%

Warning

Banner at $8,000 sales

Sales cap

$10,000 lifetime

At the cap

New sales stop until you upgrade

Commissions

Excluded from the cap

Startup

$17 a month

Startup includes

5,000 contacts, 10 funnels

[See the product page](https://systeme.io/pricing)

Mailing can keep going on a small list, because sends are unlimited and the contact cap is separate from sales. Follow-up is the tight part: a single automation rule and a single email campaign, so a longer sequence is a reason to look at Startup. A second brand needs another custom domain, and this plan includes one. One course is included, and the student cap is the limit when the product is a course.

[The moderation article](https://help.systeme.io/article/1509-how-systeme-io-subscription-plans-are-moderated) spells out the sales cap that matters once orders start. A warning banner appears on the dashboard as lifetime sales approach the cap, and payment pages stop accepting new sales when the account reaches it. Affiliate commissions are left out of that total. Startup is the first paid plan, with more contacts and more funnels. Email and courses on the same login are written up in the [Systeme.io review](/reviews/systeme-io). [ClickFunnels vs Systeme.io](/compare/clickfunnels-vs-systeme-io) sets this plan beside the ClickFunnels trial.

### Free checkout page builder on WordPress

A free checkout page builder, for most people typing that, means the checkbox on the pay step and an offer charged after payment. CartFlows and FunnelKit both publish a free WordPress plugin for a simpler funnel. You install it on a site you host.

Image: cartflows.com

#### CartFlows

Prices read

16 Oct 2026

Free plugin

Simple sales funnels

Starter

$99, then $149 a year

Starter adds

Modern checkout

Pro

$199 a year

Pro adds

Bumps, one-click upsells, A/B tests

[See the product page](https://cartflows.com/pricing/)

[CartFlows' pricing page](https://cartflows.com/pricing/) describes the free version as a way to create simple sales funnels. Starter is the annual plan that adds a modern checkout. Dynamic order bumps, one-click upsells and A/B split testing are marketed on Pro. The [CartFlows review](/reviews/cartflows) goes through the suite. [Systeme.io vs CartFlows](/compare/systeme-io-vs-cartflows) sets the hosted account beside the plugin.

Image: funnelkit.com

#### FunnelKit

Free plugin

WordPress sales funnel plugin

Requires

WordPress and WooCommerce

Plus adds

Unlimited funnels, bumps, one-click upsells, A/B tests

[See the product page](https://funnelkit.com/)

[FunnelKit's homepage](https://funnelkit.com/) offers a free version of that plugin. Plus is the paid tier that adds unlimited sales funnels, the bump, the one-click upsell and A/B testing. Paid automations are the subject of the [FunnelKit review](/reviews/funnelkit). [Systeme.io vs FunnelKit](/compare/systeme-io-vs-funnelkit) compares the hosted plan with the plugin. Paid tiers for these two plugins are set side by side in the [WordPress funnel guide](/best/wordpress-sales-funnel-builder).

### What free plans leave out once ads run

Each new ad angle that needs its own funnel draws on the free Systeme.io funnel allowance. After lifetime sales hit the cap, the checkout stops taking new orders, so an ad can keep spending against a page that will not complete the sale.

CartFlows lists A/B testing on Pro. FunnelKit lists it on Plus. When the test has to stay on the URL the ad already uses, the [checkout split testing guide](/best/checkout-split-testing) explains that setup.

### Trials that start a subscription

Image: clickfunnels.com

#### ClickFunnels

Prices read

16 Oct 2026

Offer

Trial, then a paid plan

Launch

From $97 a month

Trial length

Shown at signup; URLs use 7 days

Cancel by

24 hours before it ends

Reminder

Email, 7 days before the charge

Who can start

New subscribers

Cut of sales

None

[See the product page](https://www.clickfunnels.com/pricing)

[ClickFunnels' terms](https://www.clickfunnels.com/terms) say the trial starts immediately after registration and runs for the period indicated on the site when you register. Signup URLs in use now follow a 7-day path. Cancel at least 24 hours before it ends. The company emails a reminder at least 7 days before the first charge, and the trial is for new subscribers only. The [pricing FAQ](https://www.clickfunnels.com/pricing) says the company takes no percentage of sales. What you pay after the trial is in the [ClickFunnels review](/reviews/clickfunnels).

Image: gohighlevel.com

#### GoHighLevel

Prices read

16 Oct 2026

Trial

14 days, full access to your tier

Starter

$97 a month

Unlimited

$297 a month

Agency Pro

$497 a month

When it ends

Billing starts if you leave it

During the trial

SMS, email and AI usage fees

[See the product page](https://www.gohighlevel.com/pricing)

[GoHighLevel's pricing page](https://www.gohighlevel.com/pricing) says the trial includes the features of the tier you choose, enough to set up the account, build funnels and test automations before the subscription fee starts. Billing begins on its own when the trial ends if you leave it in place. Usage charges for SMS, email and AI can apply during that window. Agency pricing past the trial sits in the [GoHighLevel review](/reviews/gohighlevel).

### Builderall's free Bundle is a widget pack

Image: checkout.builderall.com

#### Builderall

Prices read

16 Oct 2026

Core

Website only

Funnel Builder

Off Core and Essentials

Funnel Builder from

Advanced plan upward

Free Bundle

Onsite widgets, one line of code

[See the product page](https://checkout.builderall.com/plans)

[Builderall's plan comparison](https://checkout.builderall.com/plans) leaves Funnel Builder off Core and off Essentials, and includes it from the Advanced plan upward. Core is the website plan. The free Bundle is a set of onsite widgets: one line of code on a site you already run. The wider product is discussed in the [Builderall review](/reviews/builderall).

### My take

I would start on the Systeme.io free account for a single product, and send follow-up email from that same login. Move to Startup when the warning banner shows, because new sales stop at the cap and the paid plan is what turns the checkout back on.

On a store that is already on WordPress, the free CartFlows or FunnelKit plugin is enough to lay out a simple funnel. Pay for CartFlows Pro or FunnelKit Plus when the ad needs a bump, a one-click upsell or an A/B test. The host is still a separate bill.

ClickFunnels and GoHighLevel fit once you have already decided to pay. Cancel at least a day before the ClickFunnels trial ends, and cancel before the GoHighLevel trial ends, or the subscription starts. GoHighLevel can also bill SMS, email and AI use during the trial.

Those limits come from each vendor's pricing page, the ClickFunnels terms, and the Systeme.io help article. The [research method](/methodology) page explains how vendor pricing pages are read before a verdict.

[Run your revenue through the checkout cost calculator](/best/checkout-cost-calculator-what-each-platform-costs-at-your-monthly-revenue) before you leave the free tier. Other guides in this section are on the [Best of page](/best).

### Sources

* [Systeme.io pricing](https://systeme.io/pricing)
* [How Systeme.io moderates subscription plans](https://help.systeme.io/article/1509-how-systeme-io-subscription-plans-are-moderated)
* [ClickFunnels pricing](https://www.clickfunnels.com/pricing)
* [ClickFunnels terms](https://www.clickfunnels.com/terms)
* [GoHighLevel pricing](https://www.gohighlevel.com/pricing)
* [CartFlows pricing](https://cartflows.com/pricing/)
* [FunnelKit homepage](https://funnelkit.com/)
* [Builderall plans](https://checkout.builderall.com/plans)

Written by

Last checked 2026-10-20

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We rank the platforms that build the pages and host the checkout for teams running paid traffic: order bumps, one-click upsells, split-testing whole checkouts, different checkouts per traffic source, and payment routing for high-risk verticals.

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