# Order bump and upsell revenue calculator · CheckoutScale > Source: https://checkoutscale.com/best/order-bump-and-upsell-revenue-calculator ## Order bump and upsell revenue calculator: added revenue per 1,000 orders Before Black Friday traffic arrives, you want to know whether a checkout add-on and a post-purchase offer are worth building. Put in your prices and the share of buyers you expect to say yes, and the calculator returns your new average order value (AOV) and the extra revenue per 1,000 front-end sales. By [Marcus Reyes](/authors/marcus-reyes), Editor. Published 13 October 2026. **The short answer:** on SamCart's own published example, one bump and one upsell lift AOV by about 26%, which works out to roughly $24,900 of extra revenue per 1,000 orders with no extra ad spend. Your figure depends on your prices and take rates, so [run your own numbers](#calculator) below. ### Estimate your bump and upsell revenue Front-end orders Front-end price (USD) Order bump price (USD) Bump take rate (%) Upsell price (USD) Upsell take rate (%) Calculate added revenue Use SamCart midpoint rates The second button sets the bump rate to 36.5% and the upsell rate to 27.5%, the middle of SamCart's reported bands. Use them as a rough estimate until your own figures come in. Enter your prices and take rates, then press Calculate added revenue. ### How the calculator works The model takes the expected value of each paid front-end order. Every buyer pays the main price. A share of them, equal to your bump rate, also pays the bump price, and a share equal to your upsell rate pays the upsell price. So the new average order value is the front-end price plus bump rate times bump price plus upsell rate times upsell price, and the added revenue is that extra amount multiplied by your order count. It is a planning estimate and makes three simplifications. Every order you enter is treated as a completed main sale, so checkout abandonment is outside the model. The bump and the upsell are treated as independent, which means a buyer can take one, both or neither. And it models one bump and one upsell: a second bump, a downsell after a declined upsell, or a longer chain of offers would each need a line of its own. The default prices and rates come from the expansion-revenue example on [SamCart's blog](https://www.samcart.com/blog/expansion-revenue-how-to-make-more-from-every-customer-you-already-have), which is the vendor's own data from its sellers. SamCart publishes a revenue calculator of its own, and this one is separate from it. ### Worked example: ten buyers, then a thousand SamCart's example starts with ten buyers of a $97 product, $970 in all. Four of them tick a $27 bump at checkout, adding $108\. Three of them accept a $47 one-click upsell after paying, adding $141\. The ten orders now total $1,219, an average order of $121.90 and a lift of about 26%. Scale the same rates to 1,000 buyers and the bump brings in $10,800 while the upsell brings $14,100\. Together that is $24,900 the front-end offer alone would never have collected, from traffic you already paid for. Our [order bump vs one-click upsell](/compare/order-bump-vs-upsell) comparison runs a second version of the same math with a $67 upsell instead, which is our own arithmetic and not SamCart's. At the same two rates, AOV reaches $127.90 and 1,000 orders add $30,900\. The upsell price moved more money than anything else on the page, which is why the comparison covers when each offer belongs in a paid-traffic funnel. ### Which take rates and prices to enter SamCart reports that 31% to 42% of its buyers take an order bump and 20% to 35% accept a one-click upsell. Those bands come from one vendor's transaction data and we found no independent benchmark to check them against, so use them as a first guess and replace them with your own checkout reports once the offer is live. On price, SamCart's [order bump guide](https://www.samcart.com/blog/the-complete-guide-to-order-bumps) advises setting the bump at 20% to 40% of the main product. Its expansion-revenue table puts typical bumps between $7 and $47 and upsells from $47 up past $297\. A cheap, closely related bump keeps the checkbox an easy yes, while the upsell page has the buyer's full attention and can carry a bigger ticket. Placement changes the rate as well. One seller [posted on Reddit](https://www.reddit.com/r/FoundOnMeta/comments/1frjya7/how%5Fa%5Ftiny%5Fcode%5Fchange%5Ftook%5Fmy%5Forder%5Fbump%5Ffrom%5F30/) that moving the bump below the submit button doubled their take rate. It is a single unconfirmed report, but it is a cheap test to run on your own checkout. ### What to build first My take: if I could build only one before November, I'd build the bump. Which carts put a checkbox on the checkout, and on which plan, is in [order bump software](/best/order-bump-software). It sits on the page that already converts, it needs no extra page design, and it adds revenue on the first sale. I'd add the upsell once the checkout is stable, then judge the next test by added revenue per 1,000 orders from your real rates, not by take rate alone. Our guide to [checkout split testing software](/best/checkout-split-testing) covers which carts can test bump placement on the checkout link your ads already use. Which checkout tools ship both features on their entry plans is covered in our [SamCart review](/reviews/samcart) and the wider [checkout software rankings](/best), and [how we evaluate checkout tools](/methodology) explains the research behind both. Sellers on a high-risk processor should also read about [high-risk merchant account providers](/best/best-high-risk-merchant-account-providers-for-online-sellers), since an upsell bills the stored card a second time on the same account. ### Frequently asked questions What is the difference between an order bump and an upsell? Timing. The bump sits on the checkout form and is paid for in the same charge as the main product. The upsell appears on the page after payment and bills the stored card again with one click. Will an order bump lower my checkout conversion rate? SamCart's guidance is that a related bump priced well under the main offer rarely costs you front-end sales. An unrelated or expensive one can, so watch the front-end conversion rate for a week after you add it. What does AOV mean in this calculator? Revenue divided by the number of buyers who paid for the front-end offer, counting what they added at checkout and on the page after. Refunds, shipping and tax are outside it. What is a good order bump take rate? SamCart publishes a band in the low thirties to low forties for its own sellers. Treat anything in that band as a reasonable first target and your own reports as the real answer once traffic runs. Written by Last checked 2026-10-13 --- We rank the platforms that build the pages and host the checkout for teams running paid traffic: order bumps, one-click upsells, split-testing whole checkouts, different checkouts per traffic source, and payment routing for high-risk verticals. CheckoutScale [Top ↑](#main) We may earn a commission when you buy through links on this page. It never affects our rankings. © 2026 CheckoutScale. 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